Buy Nothing New : October

The Buy Nothing New Month is a global movement for conscious consumption that has its roots in Melbourne, Australia. The movement was initiated based on the results of a poll that was organised in 2011 by the newspaper the Melbourne Herald. In this poll 82% of the 10.000 respondents answered "yes" to the question if the "Buy Nothing New Month" was a good idea.

The movement encourages people to rethink their buying habits: "do I really need this product?, are there alternatives?, can I borrow it from friends or family. Rethinking shopping behaviour can help to shift from consumption to community. In order to raise awareness for their cause, the movement has chosen the month October as "Buy Nothing New Month". The initiative has spread to the Netherlands and the USA.

Another moment for conscious consumption is Buy Nothing Day, which occurs on the Last Saturday in November.