Cold emailing is legal — as long as your cold outreach strategy complies with relevant national and state laws. To avoid breaching most anti-spam laws, you have to determine your target audience, obtain their contact information in a legally compliant way, provide them with an easy opt-out, and more.
No, it is not legal to send unsolicited emails in Australia. According to the law, businesses need to gain the permission of customers before they can send them marketing emails (we'll cover this in more detail below).
Sending cold emails to prospective employers can provide you with great connections and possible opportunities. When you send cold emails to the intended representatives of companies you are interested in working for, it shows your initiative and willingness to put forth the extra effort to achieve your career goals.
The first rule for keeping your cold emails legal is only reaching out to B2B prospects. On top of that, you need to ensure that each person you contact will have a good reason to be interested in hearing from you.
A salesperson can only cold call or approach a consumer at certain times. They must hang up or leave if the consumer asks them to. The salesperson must tell the consumer who they are, what business they represent, and why they are calling or visiting.
Obtaining a person's permission before signing them up for newsletters ensures that your leads are actually interested in your business. And you won't waste time or resources on people who are never going to buy from you. Always remember that before you can send marketing messages, you need consent from your user.
The popular email providers like Google Workspace / Gmail, Microsoft 365 / Office 365 / Outlook, and Zoho usually limit users to 300 – 500 emails per day. But, if you want to avoid having your account shut down for sending too many emails, you should stick closer to up to 200 emails per day.
Another big mistake that could be killing your cold sales emails' performance is the fact that email recipients just don't know who you are. People might open your email and read through the content, but then determine they have no idea who is reaching out to them, so they aren't very likely to respond or engage.
How many cold emails are fine to send per day? Well, it depends on many factors - mainly how old is your sending address and inbox. The rule is to start small (10 - 20 emails per day) and gradually increase your sending volume while keeping an eye on your deliverability and reputation.
The research found a 93% increase in response rates when a multi-threaded cold emailing approach is followed. Pro Tip: Account-based selling or reaching out to multiple stakeholders from a single company is an effective sales strategy to follow in 2023.
CEOs are busy people and likely receive thousands of cold emails daily. Get straight to the point on what you're offering and mention how it can help the CEO's business. Let them know your collaboration will benefit them greatly. Think of it as a marketing pitch.
What's the average conversion rate for a cold emailing campaign? The average conversion rate for a cold emailing campaign was about 15% in 2021. Don't assume that low response rates from prospects mean they aren't interested in your product.
An employer that intercepts an email is accessing personal data of another person as well as their employee's email. By doing so, they may be in breach of either or both of the Privacy Act and the Telecommunications (Interception and Access) Act.
Don't intentionally open someone else's mail
Opening someone else's mail can actually be considered illegal in Australia. In Australia, under the Telecommunications and Postal Services Act 1989, it is an offence to open mail that you are not authorised to open, if it is not addressed to you.
In other words, can a set of emails make a binding contract per Australian law? Well the simple answer is, yes. The recipe for a binding contract requires at minimum 3 things, an offer, consideration and acceptance. The thing that really surprises most people is a signature is not required.
While doing that, it is always better to keep in mind that one does not want to get into the trap of making mistakes like boring subject line, bad opening line, bad message structure, no call to action, no personalization, no contact details, no follow up, no request for feedback, no email tracking, too many people on ...
Cold emails can be done from any email provider, but some make it easier than others. When it comes to writing a cold email, Gmail is one of the best providers for it thanks to certain extensions. Sending a single cold email through Gmail is as simple as sending one to any of your normal contacts.
According to a recent survey by Harris Interactive, the magic number for many an employee is 50 a day. Once they head north of that number, most say they can't keep up.
The average open rate for cold emails is 44% 8% of cold email campaigns have an open rate of 80% or more. Approximately ⅓ of campaigns have a 60% open rate or more. 20% of campaigns have an open rate of under 20% - this is a sign that they are landing in the spam folder.
Your cold emails don't necessarily need specifically an 'unsubscribe' link. But that doesn't mean you can reach out to businesses without giving prospects an option to opt-out from receiving your emails. Specifying ways to opt out of your cold emails is a mandatory practice you should follow as a B2B sales rep.
Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $50,120, so non-compliance can be costly. But following the law isn't complicated. Here's a rundown of CAN-SPAM's main requirements: Don't use false or misleading header information.
In fact, SPAM IS LEGAL in the United States. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. law.
Under the Spam Act , every commercial message must contain an 'unsubscribe' option that: presents unsubscribe instructions clearly. honours a request to unsubscribe within 5 working days.