Answer: Once your hair has been wet down and shampooed with a regular sulphate free shampoo to cleanse it, my advice would be to step out of the shower and strategically concentrate on applying the purple shampoo to the brassier (yellow) parts of the hair.
Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.
Our purple shampoo is designed to be used as a daily shampoo until your desired color is achieved. Once you've reached your perfect blonde color, alternate between purple shampoo and your regular shampoo.
We've said it before and we'll say it again: you should always apply conditioner after shampooing your tresses. It not only locks in hydration, strengthens and repairs, but it further tones the hair too.
Blonde hair goes through a lot (especially if you've recently bleached your hair!) and it can sometimes look yellow, dull or even brassy. Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer.
The purple shampoo bottle will tell you to apply it to wet hair in the shower for 10 minutes, but the hack is to apply it to dry hair and leave it on for upwards of 15 minutes and then wash it out.
Does Purple Shampoo Make Your Hair Lighter? Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening.
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
Use the blue shampoo daily until brassiness disappears. Then, alternate with your regular shampoo to maintain the results. Blue shampoo works by coating the hair shaft, neutralizing brassiness, and adding gorgeous shine.
Because some of them totally strip away the natural oils from your hair and scalp. So if you're wondering does purple shampoo dry out your hair, the answer is probably. And as you know dry hair tends to be harder to style and manage. Plus it can also go all frizzy on you.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
Use blue and purple shampoo together! Seeing both yellow and orange tones in your mane? Try alternating your toning shampoos. If you see more orange, use purple shampoo once for every two or three times you use the blue.
After rinsing, you'll finish by applying a conditioner to moisturize your hair. You may notice that purple conditioners are available. However, you should only use a purple conditioner with your purple shampoo if you want a pale hair color or ashy tone.
While you should stick with purple or blue shampoo most of the time, you do have the option to use both if you have multiple undertones. However, you'll want to again think about whether orange or yellow is more prominent in your hair.
Let the shampoo sit for two to five minutes depending on how brassy your hair is and how ashy you like your color, then rinse thoroughly. The difference between two minutes and four minutes with purple shampoo is a big one so keep an eye out.
What is a purple shampoo? A purple-colored shampoo contains purple pigment to neutralize brassy and yellow tones on lighter hair. “The main reason it is purple is that on the color wheel, it is the direct opposite color of yellow, which means purple and yellow will cancel one another out,” explains Kandasamy.
Purple counteracts yellow, blue counteracts orange. They are opposites on the color wheel, so that's why. So if your hair has an orangey hue, the reality is, purple shampoo won't work.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
Start by leaving it on for 2-3 minutes:
Depending your level of brassiness, 2-3 minutes should be enough time for the shampoo to do its work. After the time has passed, rinse thoroughly with cool water.
OK, so what is the best way to use purple shampoo? Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)
"But if you have been in the sun or feel as if your tone is too brassy, use purple shampoo at every wash until you get the desired results, then use once every third wash," she explains. Alternate With Moisturizing Shampoo: Alternate your purple shampoo with a moisturizing shampoo," says Wiley.
While purple shampoo can often dry out hair, purple conditioner is supposed to smooth, soften and intensely moisturize.
Use a purple conditioner after rinsing with your purple shampoo for the best results. Depending on your blonde level, you may want to wash your hair with your purple system twice to thrice a week.
If you have brassy orange or even red tones, blue shampoo is your best bet. However, blue pigment won't help with yellow undertones. The reverse is true for yellow undertones. Purple shampoo is great for removing yellowness, but not effective for orange or red tones.