Coca-Cola (@cocacola) Official | TikTok.
(@CocaColaCo) / Twitter.
Coca Cola is always coming up with new and innovative ways to engage its fans on social media. They use a variety of content formats, including videos, images, and infographics, and they also experiment with different social media platforms. By being creative, Coca-Cola keeps its fans engaged and constantly surprised.
The Coca-Cola Company| Facebook.
Social Media
It actively uses online digital marketing platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat to post images, videos, and more. The Coca Cola marketing strategy primarily includes SEO, email marketing, content marketing, and video marketing.
Success through continued influencer relationships
Coca-Cola uses influencers to connect with digital natives and create brand love around specific passion points.
The company has been operating in more than 200 countries (Coca-Cola History, 2020). It also has the highest number of followers (107 million likes) on Facebook, the largest social media.
McDonald's marketing strategy in the digital medium includes customer interactions through social media like Facebook and Instagram. The customers interact with the brand and with each other on social media. Also, the company offers various discounts and coupons through their social media pages and the company app.
Coca-Cola's Snapchat campaign was highly successful and led to a 19pt increase in its Ad awareness, which was four times higher than the Australian norm. Also, the message association increased by 24pts.
No less than four of the five most popular soft drinks in Australia are cola flavoured, and three of those are Coca-Cola brands: Coca-Cola (consumed by 19% by Australians each week); Coca-Cola Zero (8%) and Diet Coke (5%).
The actress in the 2023 Coca-Cola commercial about the “recipe for magic” is the American supermodel Gigi Hadid. When the commercial campaign kicked off, she also shared the spot on her official Instagram page, followed by 78M people. You can see her post here.
McDonald's (@mcdonalds) Official | TikTok.
KFC's Facebook Pages
KFC uses Facebook as a medium to educate its customers with new offers, products, discounts, and other schemes. It also uses Facebook to address customer grievances. The brand ensures that they put across product-oriented content. It promotes online ordering facilities via social media.
In the clip, which has since been viewed 6.3 million times, Katie explained that the cameras snap a photo of you to help staff keep track of multiple orders with ease. During her shift, she showed viewers the drive-thru camera and demonstrated how it works.
1. Facebook — 2.96 billion MAUs. Facebook is the largest social networking site, with nearly 3 billion people using it monthly.
Mexicans are the largest consumers of Coke, and consumers in the country drink 745 Coke beverages a year. After “OK”, “Coca-Cola” is the second most-known phrase in the world. Coca-Cola has a product portfolio exceeding 3,500 beverages and 500 brands.
As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.
How TikTok Influencer Marketing Works. TikTok influencer marketing is the process of partnering with content creators to make short-form TikTok videos that promote your brand. Advertising through influencers allows brands to avoid coming off as salesy, leveraging the deep marketing power of social proof and brand trust ...
Coca‑Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Our long-term partnership with NASCAR runs through the 2023 season.
This photo, which sees Gomez holding a can of Coke featuring the lyrics to one of her own songs, now has over 4.1 million likes, which puts her far ahead of the previous record-holder, which was… her.
KFC and Pizza Hut will now be pairing their meals with Coca-Cola beverages.
With this partnership, Coca-Cola strengthens its legacy and presence in the food and beverage industry, where its refreshing beverages are being offered at all KFC and Pizza Hut restaurants nationwide.
Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola's sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
KFC (@kentuckyfriedchicken) Official | TikTok.