Based on the performance of your reels. The amount you earn per play may not always stay constant. For example, you may earn more per play as you're getting started and less over time.
Instagram Reels Make it Easy to Hit $100 Per Promo
Normally, for a $1,200 bonus potential and 11.02MM views required, you would expect to earn $0.107 CPM if the payout was linear. But in my own tests, I've discovered that the first 20k views payout at $5 CPM and the remainder payout at $0.10 CPM.
Instagram Reels users with larger followings may be eligible to have ads placed over their Reels videos. Getting ad money requires at least 10,000 followers, five (or more) Reels videos, and 600,000 minutes of viewership over the last 60 days.
Based on how many views your Reels receive, Instagram offers Play Bonuses. Reels can be generated by eligible creators who have a business account or creator account. Minimum 1,000 views in a 30-day period .
The average pay rate for 1000 views on Instagram can vary widely depending on factors such as the country, niche, and influencer. According to recent reports, the average pay rate for 1000 views on Instagram ranges from $0.10 to $0.50, although some influencers have reported earning as much as $5 per 1000 views.
How Much Does Facebook Reels Pay Per View? In the first period, I posted 24 reels and tallied up 37,513 views. Which they ended up paying me $154 – or $4.11 per 1,000 views. This is actually REALLY good in comparison to other platforms.
Understanding the Rules and Eligibility
Although you may be unable to reach your target number of plays within the 30-day period, you can still earn a bonus payout if you hit one of the milestones in your progress bar. However, only the Reels that hit at least 1,000 views will be counted toward your Play Bonus.
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
Instagram will pay out on Reels that get at least 1,000 views over a 30-day period. NOTE: The Reels Play bonus program is currently only available to select creators in the U.S. If it's not available to you yet, hold tight.
In addition, the platform also measures repeated views. Instagram Reels follow the same logic as TikTok. A view is counted the instant a video is viewed. The amount of time watched beyond that initial split-second interaction does not matter.
On average, 1 million views pays about $1,000, Shaba said. Sometimes, a video with about 1 million views can earn upward of $1,500 depending on the CPM rate, or cost per thousand views, Nonny added. (Insider verified these earnings with screenshots of their Facebook creator studio.)
You must apply from an account that is older than 30 days. You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels plays in the last 30 days. You must apply from a Page or profile in professional mode at this time.
As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.
Experiment with posting reels at different times of the day, such as 3:00 PM, 5:00 PM, and so on, to observe which time slots generate better engagement.
As an Instagram creator, you can receive payouts of your earnings from these monetization tools: Note: Earnings from branded content are for projects on the creator marketplace that state "paid through Instagram" only. To add or manage your Instagram payout settings, tapPayouts in the professional dashboard.
As we said earlier, the views you buy for your Instagram reels are from fake accounts run by bots. Unlike real people, these bots can't actually engage with your brand, so you're not getting any return for your investment.
How much does Instagram pay for 50k views? 5,001 to 10,000 views = $100. 10,001 to 50,000 views = $500. 50,001 to 100,000 = $1,000.
According to Instagram influencer Matt Crump's Instagram Story, general pricing for all influencers look like this: 5-10k = $100 – $500. 10-25k = $500 – $800. 25-50k = $800 – $1500.
Instagram videos with more than 100,000 views are considered to be viral.
In case you wish to update any particular video or post a follow-up or simply post a correction then the delete function is a great feature for you. Though, you should keep in mind that the comments, likes, and views of that particular Reel will be lost forever.