Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
It's important to note that the pigment in purple shampoo isn't a lightener or hair dye but a gentle toner that works overtime. So it can't darken your hair or make it any lighter. For this reason, if your hair tone is too dark, it won't make it any brighter.
Does Purple Shampoo Make Your Hair Lighter? Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening.
What is Purple Shampoo? Purple shampoo is a toning shampoo specially designed for blonde hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. On the color wheel, purple is the opposite of yellow, which is why purple pigments cancel out brassy, yellow tones.
Purple shampoo cannot lighten or darken your hair color. However, if you leave your purple shampoo on for too long, you may notice that your hair has a slight violet tone. This is more common with those that have silver and white hair colors rather than warm blondes and slightly darker hues.
This is were the over using it can cause problems. "You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer.
What Is Purple Shampoo? Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
If anything, purple shampoo may make your hair temporarily slightly darker. This is because the inky purple pigments found in purple shampoo are a darker color than the shades of yellow in blonde hair.
Both blue and purple shampoos are used to color-correct dyed or lightened hair. Blue shampoos are designed to counteract orange tones in brunette hair, while purple shampoos are used to banish brass in blonde hair.
You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.
Let the shampoo sit on your hair for 2-3 minutes if you're a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes. Rinse out the shampoo thoroughly with cool water and follow with your favorite conditioner. Use purple shampoo once a week to maintain your hair color.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
Purple shampoo for brown hair is the same product as purple shampoo for blonde hair. The color purple is used because purple sits across orange on the color wheel, so purple hair treatments will neutralize any brassy hair tones and help your strands look fresh.
“A common misconception is that it is thought to make the hair brighter,” says Jamie Park (@hairbyjpark). “When in reality it's toning the yellow [brightness] and bringing it to its natural state—which can appear darker than yellow.”
Whether blonde or brunette, many tones can benefit from a purple shampoo. The unexpected hue may just be the secret to keeping your color fresh and vibrant. Using a purple toning shampoo is a key step in keeping your hair color looking fresh, vibrant, and like you just left the salon.
Yes. You can use purple shampoo on brown hair. If you have highlights, a balayage, or an ombré of a lighter shade, such as blonde, platinum blonde, or any other light hair color, a purple shampoo can help maintain the highlights.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
First things first, we want to let you in on a secret — there is no difference between silver shampoo and purple shampoo. Just like purple shampoo, the term silver shampoo refers to a pigmented shampoo that's purple in color and helps neutralize brassy, yellow tones in blonde and silver hair.
The Benefits of Platinum Shampoo
There are many reasons why platinum shampoo is a far better alternative to purple shampoo. First of all, platinum shampoo can make your hair look incredibly shiny. It's also less likely than purple shampoo to cause your hair to become dry and brittle.
Start by leaving it on for 2-3 minutes:
Depending your level of brassiness, 2-3 minutes should be enough time for the shampoo to do its work. After the time has passed, rinse thoroughly with cool water.
A salon toner is more pigmented and the results will last longer than an at-home toning product like a purple shampoo.
“Purple shampoo does not lighten your hair but brightens it. Even if you do not have dyed hair, it will still keep your natural hair color fresh and prevent your hair from becoming too yellow,” Taylor explains.
Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.