Rolex does not work with a direct-to-consumer business model. Instead, they have retailer partners that sell Rolex watches under a Rolex Distribution Agreement contract. With that said, when you buy a Rolex, you buy from an independent official Rolex retailer and not from Rolex.
Rolex does not sell any of its watches online, so when it comes to buying a new Rolex, the process is as simple as going onto the brand's website and looking up the location of your nearest authorized Rolex retailer.
Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it.
New and genuine Rolex watches are exclusively sold by official Rolex Jewelers.
You might not get invited directly, but when they recognize the passion you have for watches – you will for sure be invited. In case you do decide to buy a pre-owned Rolex, be sure to check out our blog about how to buy a pre-owned Rolex.
To buy a Rolex Daytona, the waitlist is often suggested to be 5 or 10 years long. The harsh reality is that unless you have a large spending history with your Authorised Rolex dealer you're unlikely to ever be offered a Rolex Daytona.
You're not the only one. Unfortunately, the difficulty of getting your hands on a Rolex is an ongoing mystery and subject of much discussion among collectors. Buying your Rolex of choice is difficult, regardless of whether you're buying one new at retail or pre-owned – and this is a worldwide phenomenon.
Here are some of the most common reasons why Rolex may refuse to sell you a watch: If the watch is for “display only” If the watch is a popular model that the store wants to keep for “VIP” customers. If they suspect that you will flip/sell the watch.
How much is the cheapest Rolex? The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.
The Rolex Sky-Dweller 326934 is definitely the top amongst the Rolex models that are the hardest to get. Of them all, the Sky-Dweller 326934 with blue dial is the most difficult to acquire. One of the reasons why this watch is so difficult to acquire partially has to do with the complexity of producing the movement.
Patek Philippe arguably owns the top-tier of high-horology. Once, the most expensive watch ever sold was a Patek Philippe with many complications and sold for over 11 million dollars, second only to a Rolex that was worn by Paul Newman.
The city has low taxes on luxury items, and as a result, the prices of Rolex watches are relatively low compared to other countries. Switzerland: As the home of Rolex, Switzerland has traditionally been a great place to buy Rolex watches.
Rolex watches are a unique way to invest and are an investment you can enjoy while the value increases. However, not all Rolex watches will sell for significantly more over time. If making money in the future is part of your plan when buying a Rolex, you'll want to be choosy with what you buy.
With the serial number, Rolex can identify which AD sold that watch and can in turn contact them, informing them that one of their customers is selling their watch. When the retailer finds out about this, they will likely blacklist you.
An official Rolex remains an incredible timepiece and will still appeal to buyers without the papers. As such, you can sell a Rolex without the guarantee card. While the absence of a guarantee card will likely reduce the watch's value, the impact might be more negligible than you think.
Run the Serial Number
After checking if it's original, running the serial number is important, for checking whether the Rolex wasn't reported missing. In that case, you wouldn't be able to cash it. On the other way, it can be really valuable for you. The serial number is a critical part of authenticating your watch.
GREAT DEMAND. Rarity increases demand. Demand increases value. If you combine the rarer more sought-after models or color combinations with Rolex's business plan that includes annual price increases, you'll find that most Rolex watches will increase in value over time.
Once you come to grips that you'll have to hold onto your $10,000 and wait, you'll soon start to wonder how to play the waitlist game at Rolex authorized dealers. The Rolex waitlist is an arbitrary order in which clients are ranked to receive new Rolex watches as they come into the store.
They will put you on a 2-4 year waitlist, (sometimes longer,) due to their lack of inventory. During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...
The Rolex waiting list may sound difficult, but it's easier than that. It's also as real as all you need to do is spend money. Disclaimer: This is not the single truth of the waiting list as there will be plenty of factors that can affect it.
The GMT Master and GMT Master II. Rolex GMT Master and Rolex GMT Master II are the best Rolex watches for investment. They are practical and hardwearing watches with the prestigious Rolex branding. You can get a GMT Master at a few thousand pounds, but rarer models can go for tens or hundreds of thousands.
If you buy a Rolex watch as an investment you have to consider if you want to wear it. Obviously, any wear and tear diminishes the value. The box and papers of the watch, should be also kept in good condition. Another consideration is how and where to sell your investment Rolex.
Most Rolex watches would last a lifetime and can even be passed down generations if they have been cared for properly. A Rolex can function for 15 years or more if they have not been serviced and is in good condition. Rolex recommends ten years between services; however, you could service them every five years.
So how long does a Rolex last? The answer is that if it is properly serviced when it needs it, it will last forever. If you do not do anything with your watch, but simply use it, your Rolex watch will most likely be in working order for ten years fifteen years, twenty years, or even longer.