But for a fast daily look, you really need only a light shade on the lids, a medium shade for the crease and a dark shade to double line over your pencil. It's the contrast of lighter lid, medium crease and very dark liner at the lash line that creates the illusion of bigger, more sculpted eyes.
Use cream eyeshadows
Cream eyeshadows are more moisturizing on the eyes and hide eye wrinkes better than powder ones, making them the ideal option for older skin. But that's not the only reason, cream eyeshadow also has a smoother texture, making it easier to apply to mature skin than powder ones.
Adding a sweep of eyeliner is an absolute must when doing eye makeup for mature skin over 60. It adds a beautiful structure to the face and can frame your eyes as the standout features they are. A pencil eyeliner is good for aging eyes because it softens the lash line and makes your fringe look fuller.
You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth. You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape.
Tightlining is probably one of the sure-shot ways you can use eyeliner to make your eyes seem bigger. The key is to apply a black or dark brown eyeliner on your upper waterline and lash line. You need to make sure the skin beneath your upper lashes is all covered with the pencil.
Being somewhere darker or dimly lit will force your pupils to enlarge so they can trap more light. Going somewhere dark will naturally increase your pupil size as a result, which in turn may increase the apparent size of your eyes.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
"Contour eyes with a medium to medium deep shadow to the crease and outer crease of eyes," suggests the pro. "Contouring gives eyes depth and definition, making them look bigger, bolder, and perfectly shaped. Use one color for the entire crease and then go darker with a shade on top to the outer corner."
While you want to steer clear of dark eyeliner on your waterline, this is the perfect area to apply a nude or white eyeliner. Try lining your waterline with the L'Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Nude to help make your eyes look bigger.
It's a bit of a beauty myth that small eyes shouldn't use eyeliner. When used in an entire ring around the eye, black liner can exaggerate the smaller shape, but the trick is to use a contrasting white or pearl-coloured liner in the lower waterline and keep the smoky eyeliner to the lower lashes instead.
The Eyeko Tip: To make the eyes look bigger with makeup, contour with lighter rather than darker shades. Dark shades can make the eyes look smaller. Lightly brush the brown shadow a little bit higher than your crease to give the illusion that the eyelid extends higher.
Use Brightening Eyeshadow Shades
"When it comes to eyeshadow colors,” Billy says, "using light to medium tone shadows will help your eyes look more open." For a range of eye-opening eyeshadow options, look for an eyeshadow palette that features variations of the shades above.
Makeup artist Helena Olivares advises swapping vampy plum or brown tones for more neutral shades, as they can look a bit harsh on aging skin. Neutral tones and subtle pinks, she explains, can help you achieve a more youthful appearance, as they instantly give the skin a brighter and cleaner look.
Matte eyeshadows textures are a safe choice when it comes to reshaping and redefining older eyes that have become more rounded. Even the most pigmented color is without any glitter or sheen, and does not attract attention to the fine lines on and around the eyes.