"Contour eyes with a medium to medium deep shadow to the crease and outer crease of eyes," suggests the pro. "Contouring gives eyes depth and definition, making them look bigger, bolder, and perfectly shaped. Use one color for the entire crease and then go darker with a shade on top to the outer corner."
Eyeshadow Placement
A swath of color across the eyelids has been a typical go-to look for most of us. But to make our eyes look bigger, try patting a vanilla colored shadow on your eyelids from your eyelashes to the crease. Use a medium tone shade in the crease – and slightly above the crease if you have hooded eyes.
Adjust your eyes to dim light.
Being somewhere darker or dimly lit will force your pupils to enlarge so they can trap more light. Going somewhere dark will naturally increase your pupil size as a result, which in turn may increase the apparent size of your eyes.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
"Eyes may look smaller as we age because the lids get heavier and sag and [bags may appear]," says Laura. "Plus, the loss of color and fullness in the lashes reduces the contrast that makes eyes look alert."
Adding a sweep of eyeliner is an absolute must when doing eye makeup for mature skin over 60. It adds a beautiful structure to the face and can frame your eyes as the standout features they are. A pencil eyeliner is good for aging eyes because it softens the lash line and makes your fringe look fuller.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
Many mature women find that while they may have loved a bold black liner in the past, it doesn't suit them the same as it once did, and prefer to opt for softer shades like brown or charcoal. (You can find these shades from Inglot AMC Eyeliner Gel and Urban Decay 24/7 Glide-On Waterproof Eye Pencil.)
The Eyeko Tip: To make the eyes look bigger with makeup, contour with lighter rather than darker shades. Dark shades can make the eyes look smaller. Lightly brush the brown shadow a little bit higher than your crease to give the illusion that the eyelid extends higher.
It's called lens distortion and it can render your nose, eyes, hips, head, chest, thighs and all the rest of it marginally bigger, smaller, wider or narrower than they really are.
Like we mentioned, the best eyeshadow for mature eyes tends to be cream formulas, since they won't settle into fine lines. That said, it's a good idea to set cream products with powder formulas to avoid any transfer. You can do this for both your eyeshadow and eyeliner, by using a matte eyeshadow.
Applying a thick, black eyeliner makes your eyes appear really small and beady — making you look older than you are. An easy solution to this problem is to switch your back eyeliner with a brown one for a softer and more youthful appearance.
Look for non-matte products that do double, triple, even quadruple duty—say, by adding a dewy glow, intense moisture, sunscreen to ward off spots and wrinkles, retinol and even a filter-like finish. “Dewy foundations give you a more hydrated, youthful look than matte foundations,” says Duque.
L'Oreal Paris Age Perfect Satin Glide Eyeliner with Mineral Pigments, Brown. It can be rare to find a makeup line that's designed specifically for older women. Fortunately, L'Oreal Paris' Age Perfect line is just that. They've created this eyeliner to counteract those pesky problems other liners create on older skin.
"Keep the liner to the top lid for a more lifted, youthful effect." If you really, really want to go after your bottom lash line, Stiles recommends using a lighter color there than you're using on the top. "This will still give you definition, but feels softer and more flattering," she adds.
You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth. You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape.
Our blood volume lowers, meaning we don't get as much blood to our brains and our heart has to pump faster. While our body is working overtime, the blood (and colour) is diverted away from places that don't need it, like our faces, causing us to look ultra-drained.