Let the shampoo sit on your hair for 2-3 minutes if you're a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes. Rinse out the shampoo thoroughly with cool water and follow with your favorite conditioner. Use purple shampoo once a week to maintain your hair color.
You can go up to 15 minutes next time if you notice little to no difference after drying your hair. If you have platinum, gray, or silver hair, you can leave the purple shampoo on for up to 30 minutes, depending on how brassy or discolored your hair is.
Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
So, if you have blonde hair that's starting to look a little brassy, purple shampoo should be enough to help neutralize those unwanted yellow tones. However, if you're looking to achieve or maintain a bright platinum blonde, white, or silver color, platinum shampoo is a much better option.
Purple shampoo doesn't remove the yellow color but is designed to tone down the yellow in gray and white hair. It tones the color in your hair from warm tones (yellow) to cool (silver).
Although purple shampoos are mainly famous among blondes, you can also use them on darker shades of blonde or to boost brunette, gray, silver, white, or platinum-colored hair. Purple shampoo is for anyone looking to lower orange, brassy, or yellow tones in their hair hue. Get Your Personalized Hair Routine.
However, we don't recommend this trick. Because hair is more porous Opens in a new tab when it's dry, the violet shampoo can absorb unevenly, resulting in a patchy, purple effect. Stick to massaging it into wet hair for the most flawless finish, and make sure you rinse it out thoroughly.
Purple shampoo neutralises brassiness but enhances blonde pigmentation. To maintain a silver shade, your shampoo requires a stronger colour neutralisation. Silver shampoo is formulated with deeper purple pigments to target yellow tones in a much stronger way.
Purple shampoos are really easy to use.
Eliminating too much yellow can cause your hair color to look darker, so don't overdo it. Reach for purple shampoo about once a week. If you love the results and want to push it further, you can add a second or third day.
Purple and Blue Shampoo
Celebrity hairstylist Peter Butler says violet- and purple-based shampoos, such as Kérastase Blond Absolu Bain Ultra-Violet Shampoo and L'Oréal EverPure Sulfate Free Brass Toning Purple Shampoo, are super helpful in keeping gray, silver, white, and blonde hair bright and manageable.
No, it doesn't. Just like any hair toner, purple shampoo can't darken or lighten your hair. What it does is neutralize warm tones and bring out cool tones in your gray strands. This creates the illusion of lighter hair.
Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Let the shampoo sit for two to five minutes depending on how brassy your hair is and how ashy you like your color, then rinse thoroughly. The difference between two minutes and four minutes with purple shampoo is a big one so keep an eye out. It may be helpful to set a timer so you don't go over.
The best way to use purple shampoo on gray hair
Some hair types are more porous than others, meaning that if you use a purple shampoo too often, you could end up with a slight purple hue to your hair. So, with that in mind, we would suggest using it once or twice a week and slowly building up from there if needs be.
Many people's locks can benefit from purple shampoo. One demographic who may want to give a purple shampoo a whirl is those with graying, gray, or white hair. Purple shampoo can banish brassiness far away from your silver strands, leaving you with hair that is lustrous and bright.
Both silver and purple shampoo are designed to neutralise yellow and brassy tones in blonde, silver and grey hair. If you've used either one, you'll have noticed that bright purple hue when you pop the lid and squeeze. Silver shampoo and purple shampoo use purple pigment to lighten and brighten.
Purple shampoo is the best toner to use when it comes to gray hair because it neutralizes brassiness caused by heat styling, medications, product buildup, sun, salt, chlorine and environmental pollutants.
Your first time, leave the formula on for the lowest amount of time the bottle recommends. Finish With a Rich Conditioner: Purple shampoos can be drying, so be sure to rinse thoroughly and follow up with a luxurious, moisturizing conditioner or hair mask.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
The brightening effect caused by purple shampoo is actually illusionary. It happens because of an effect called bluing. While your hair might be very slightly darker than before, it will not look darker, because of the ways our eyes perceive color.
Matrix's So Silver Purple Shampoo for Blonde Hair helps to brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.
It's important to note that the pigment in purple shampoo isn't a lightener or hair dye but a gentle toner that works overtime. So it can't darken your hair or make it any lighter. For this reason, if your hair tone is too dark, it won't make it any brighter.