According to some research, an Instagram influencer needs approximately 5000 followers to earn around a hundred thousand per year. That number will vary based on each individual profile and its follower base.
Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month. The survey revealed the most profitable categories to be Animals, Business & Marketing, Fitness & Sports, Family, Beauty, and Fashion in that order.
To earn $1,000 a month, you will want at least 10,000 followers. How much do you make with 10k Instagram followers? With quality content, a marketable niche, and good engagement, you can earn $1,000 or more monthly with 10,000 Instagram followers.
An Estimation Of Earnings Based On Average Payment Rates
According to Hopper HQ's Instagram Rich List 2022, the average 10k followers Instagram income for a sponsored post from an influencer with 10k to 100k followers is $88. This means that a creator with 10k followers could earn around $88 per sponsored post.
The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Seven influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.
However, with a bigger number of followers, your income may be much higher too. It was estimated that an account with 10k-15k followers can easily attract several brands and get $150-$200 per post and earn more than $1,000 every month.
The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post.
Of the more than 7 million influencers in the world, 66% have between 5K - 15K followers. Moreover, 13.84% have between 15K - 25K and 2.8% have between 25K - 35K, which indicates that the number decreased successively. Only 5.7% have 65K or more followers, so the vast majority are in the lower ranks.
Average number of Instagram followers
A further 15.21% have 10,000 - 50,000 followers and only a mere 3.15% have 50,000 - 100,000 followers. 3.89% of users have between 100,000 - 500,000 Instagram followers. 0.62% of users have between 500,000 - 1,000,000 Instagram followers.
So, despite Facebook and Instagram bringing in the most money, users are making more over on TikTok and YouTube. Regarding the big bucks, YouTube is the primary source of income for creators earning more than $200,000 per year.
However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.)
Micro creators (10K-100K followers): $200-$1K. Mid creators (100K-500K followers): $1.5K-$5K. Macro creators (500K+ followers): $5K-$7K+
Does buying Instagram followers work? Short answer: no, absolutely not. Longer answer: it's true that these services will boost your account with Instagram followers of questionable quality. But like the increase to your height when you convert from Imperial to Metric, it's an illusion.
For instance, the nanoinfluencer category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100k and a million followers, and influencers in the mega category have over a million followers.
The good news is, there's no strict minimum. Five influencers Insider previously interviewed with under 6,000 Instagram followers said they got paid by brands to post to their small audiences.
Influencers fall into certain categories based on their reach: Nano-influencers: 1,000–10,000 followers. Micro-influencers: 10,000–50,000 followers. Mid-tier influencers: 50,000–500,000 followers.
Second Level – 5,000 to 50,000 Followers
Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram. The second level represents Instagram users with between 5,000 and 50,000 followers.
Is 50k followers on Instagram a lot? It depends on your niche. If you are a celebrity or a major brand, then 50k followers is not a lot. However, if you are a small business or blogger, then 50k followers is a lot.
People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
While influencers with as few as 10,000 followers can score marketing partnerships, the compensation is typically free products or up to $150. Once they reach 1 million followers, Ms. Karwowski said, the payments rise considerably, up to $15,000 per post and sometimes equity in the company.
How much money does 1 million Instagram views make? To put it into perspective, a single ad view on Instagram is estimated to be worth around $0.01. This means that 1 million views would be worth around $10,000. Of course, the actual amount of money that can be generated will vary depending on a number of factors.
Many reports estimate an Instagram account with 10k followers is worth $100 XXX. Remember, this value isn't set in stone and can fluctuate. You will want to do in-depth research before buying or selling.
As an influencer, you can charge for sponsored posts based on the number of followers you have. According to Influencer Agency, you can expect to earn between $800 and $1,500 per post if you have 25,000 to 50,000 followers. You can expect to earn $1,500 to $2,000 per post if you have 50,000 to 100,000 followers.
Generally, influencers with 20K followers can expect to make anywhere from $100 - $500 per sponsored post, although the exact amount can vary significantly. Highly engaged followers, unique content, and a well-defined niche can help influencers command higher rates.