The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you're holding. Finally, it's important as an influencer to also know your own audience.
For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $ 150 or $350 a post, while a celebrity with over 100k followers can charge between $1000 and $500,000 a post.
Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.
Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts. Rival soccer player Lionel Messi is in close second place, with $71.96m. Ellen DeGeneres is the top Instagram earner in the U.S., making $33.73m per year.
How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale.
Instagrammers with 50K to 200K followers can make more than $1,000 per post | Business Insider India.
Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
Many brands will only offer you free products. But, some companies will pay $10 per 1,000 followers, while others pay over $800 per 1,000 followers. You can maximize the money you make when you publish sponsored photos.
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
Subscriptions: Payouts are released around the 10th of every month for earnings made in the previous month. For example, earnings made in January will get paid out around February 10th. Bonuses: Payouts are released around the 21st of every month for earnings made in the previous month.
According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year. Influencers with millions of followers, on the other hand, can earn tens of thousands of dollars per post.
Good To Know
According to Influencer Agency, you can expect to earn between $800 and $1,500 per post if you have 25,000 to 50,000 followers. You can expect to earn $1,500 to $2,000 per post if you have 50,000 to 100,000 followers. If you have over a million followers, you can charge $10,000 per post or more.
10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.
Instagram Reels Play is an invite-only bonus program that lets you earn money on your reels content. If you are invited, you will receive a pop-up notification and an invite that appears within your professional dashboard in the Instagram app.
With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says engagement is key — followers who like, share and comment on your posts. “Even if you have 1,000 followers who are engaged, the potential to make money is there,” he writes on his blog.
Using influencers is perhaps one of the easiest ways to position yourself well and start making money from the social media giant. Again, it isn't viable for people with a few hundred followers. As I stressed earlier, you need a minimum following of about 3,000 followers and a high engagement rate.
According to Instagram influencer Matt Crump's Instagram Story, general pricing for all influencers look like this: 5-10k = $100 – $500. 10-25k = $500 – $800. 25-50k = $800 – $1500.
According to CNBC, someone with 5,000 Instagram followers and 308 sponsored posts a year can make $100,000.
You can get paid on Instagram in the following ways: Create sponsored posts for brands that want to get in front of your audience. Become an affiliate and making a commission selling other brands' products. Create and selling a physical or digital product or offering a paid service.
Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.