The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.
Brands post campaigns you can participate in. Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.
With most monetization products, you will be paid once you've earned at least $100 in revenue. For Charities, this threshold is either $100, £100, or €100. If you're a US creator earning with Subscriptions or badges, you'll receive your payment once you've earned at least $25.
Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts. Rival soccer player Lionel Messi is in close second place, with $71.96m. Ellen DeGeneres is the top Instagram earner in the U.S., making $33.73m per year.
Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post.
Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.
Influencer pay facts
Influencers in Australia earn around $75.09 per hour, which is lower than the global average of $81 per hour, according to a new Adobe report.
Instagram allows you to earn money with the help of IGTV Ads, Branded Content, Badges, Shopping, and Affiliate Marketing. But creators can also earn from sponsored content, fan membership, licensing the content they produce, and also by becoming a consultant.
Kylie Jenner, who earns nearly $1,5 million per sponsored post.
The amount you earn depends on how many views your video gets in the feed. You'll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly. However, you won't get paid if your videos don't meet the requirements.
According to Instagram influencer Matt Crump's Instagram Story, general pricing for all influencers look like this: 5-10k = $100 – $500. 10-25k = $500 – $800. 25-50k = $800 – $1500.
Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.
Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.) per month.
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
The key to making money on Instagram is not a follower count. It is having good a engagement rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100.
How do influencers make money? Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, official network monetization programs, merchandising, and direct donation (tipping, subscriptions, etc.).
The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.
Can you get paid on Instagram? Yes. You can get paid on Instagram in the following ways: Create sponsored posts for brands that want to get in front of your audience.
For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $ 150 or $350 a post, while a celebrity with over 100k followers can charge between $1000 and $500,000 a post. They use other factors when setting these figures.
Good To Know
According to Influencer Agency, you can expect to earn between $800 and $1,500 per post if you have 25,000 to 50,000 followers. You can expect to earn $1,500 to $2,000 per post if you have 50,000 to 100,000 followers. If you have over a million followers, you can charge $10,000 per post or more.
Using Forbes's estimated pay rate of $5 per 1,000 views, a YouTube video with 1,000,000 views can make upward of $5,000, which makes being a modern-day influencer a pretty lucrative job!
As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.