For example, a media company may receive $200 for the first 1 million Reels views on a given account, then $100 for every 1 million views after that with the payment maxing out at $1,200. In some cases, the maximum payouts can surpass $20,000 per month, according to the media executives.
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
As long as you have a business or creator account (and access to the program) all you have to do is share Reels to Facebook and Instagram. Instagram will pay out on Reels that get at least 1,000 views over a 30-day period.
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
In the first period, I posted 24 reels and tallied up 37,513 views. Which they ended up paying me $154 – or $4.11 per 1,000 views. This is actually REALLY good in comparison to other platforms. TikTok payouts are literally a joke as they're reported to be 2 to 4 cents per 1,000 views.
Earn Money
Reels Play on Facebook will pay a bonus to eligible Facebook creators whose Reels get at least 1000 views over a 30-day period on Facebook.
Getting ad money requires at least 10,000 followers, five (or more) Reels videos, and 600,000 minutes of viewership over the last 60 days. Whether you're eligible to place ads on your videos –or you just want to focus on Play Bonuses — those are all the ways you can get paid with Instagram Reels.
For example, a media company may receive $200 for the first 1 million Reels views on a given account, then $100 for every 1 million views after that with the payment maxing out at $1,200. In some cases, the maximum payouts can surpass $20,000 per month, according to the media executives.
Many brands will only offer you free products. But, some companies will pay $10 per 1,000 followers, while others pay over $800 per 1,000 followers.
How much money does Instagram pay? If you have followers between 5k-10k, you can earn an average of ₹6,500/-. This amount changes based on the number of followers, reach, and engagement. However, Instagram pays you by monetizing your content using IGTV ads and live badges.
A reel is not eligible for the Instagram Reels Play bonus if: Your reel is claimed by another rights holder. You receive 3 strikes for reels violations, which will result in you being unable to earn money from Reels Play bonuses for a minimum of 30 days.
How many views do you need on Reels to get paid? The target view count varies for each creator but at the bare minimum, you need to hit at least 1,000 views on each Reel to get paid for those Reels.
Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.
How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
Who is eligible? If you're currently eligible to monetize your videos with in-stream ads for on demand on Facebook, then you'll also be eligible to monetize your reels with overlay ads. No need to opt in, the reels you share publicly on Facebook are automatically eligible to monetize with overlay ads.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you're holding. Finally, it's important as an influencer to also know your own audience.
How to go viral on Instagram FAQs. How many views makes a video viral on Instagram? Instagram videos with more than 100,000 views are considered to be viral. However, that number largely varies depending on your specific goals, audience and industry benchmarks.
You can get paid for plays on your eligible reels between the program start and the program end date. Bonus payments are based on plays of your eligible reels within each earning period (30-31 days) beginning with the day you start the program.
Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post.
For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $ 150 or $350 a post, while a celebrity with over 100k followers can charge between $1000 and $500,000 a post. They use other factors when setting these figures.
Reels Play bonuses are managed in Creator Studio. To see a breakdown of your Reels Play bonus earnings: Go to Creator Studio > Monetization > Bonuses on your computer. Under In Progress bonus programs, click on Reels Play.