The report also showed that TikTok saw the most significant rise in usage, with users spending an average of 29 hours and 36 minutes per month on the platform, a 6-hour and 12-minute increase (26.5%) since last year. This means Australia has the highest TikTok monthly usage time in the world.
The social media company's Australian office has today revealed that 8.5 million Australian users are active on the platform every single month. Among them are 350,000 businesses that use TikTok as a marketing tool to reach new an existing audiences.
The average daily time spent on TikTok rose by 17.4% in 2021, to 45.3 minutes. This is less than half of the previous year's growth rate. In 2022, daily time spent on the platform rose by another 14.8%, to 52 minutes.
Social media usage statistics by platform in Australia
Facebook is the social media platform of choice, with 73.6% of Australian social media users spending roughly 17 hours and 48 minutes a month on it.
According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.
In Australia in 2021, TikTok influencers had an audience share of 28.35 percent that were female and aged between 18 and 24. Comparatively, males aged 55 to 64 years accounted for 0.29 percent of influencer audiences.
According to Statista, females are the majority of users on TikTok in 2022. They account for 57% of the platform's active users, while males make up just 43%.
In Australia, Meta-owned social media platforms continue to dominate, with Facebook boasting the largest user base. As of December 2022, an estimated 79.2% of Australians actively use the platform.
Averaged out, Australians spend 12 hours per person per week on YouTube, 8 hours on Facebook, 7 hours on Instagram, 6 hours on Snapchat and 4 hours on Twitter.
Social media usage time Australia 2021 by age
As of July 2021, users of YouTube had the highest average social media usage time across Australia with an average time of 19 minutes and 10 seconds on the website. This was followed by Facebook, with an average usage time of around 18 minutes and 40 seconds.
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 116.5 million TikTokers residing there.
TikTok announced Wednesday that every user under 18 will soon have their accounts default to a one-hour daily screen time limit, in one of the most aggressive moves yet by a social media company to prevent teens from endlessly scrolling.
The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.
This rule requires users to have at least 1000 followers before they can access the live streaming feature. As a TikTok user, going live is an exciting way to connect with your followers and grow your audience. However, TikTok's 1000 follower rule can make it difficult for new users to access this feature.
TikTok, formerly known as Musical.ly, had substantial growth in active Australian teen users, increasing from 12% in 2017 to 38% in 2020. Discord, established in 2015, was used by 19% of Australian teens in 2020.
Average time spent online by internet users in Australia December 2019 by age group. In December 2019, active internet users aged between 35 and 44 spent an average of over 150 hours online. By comparison, users aged 18 to 24 spent around 88.5 hours online.
For targeting Australian Instagram users, the best time to post is at 5 AM on weekdays and 11 AM on weekends. Although these times may seem odd, there are good reasons behind them. According to a heatmap from SproutSocial, users are most active on Instagram during the early hours of the morning on weekdays.
Answer: news.com.au is the most popular News & Media Publishers website in Australia in May 2023. Question: Which is the 2nd most visited News & Media Publishers website in Australia? Answer: abc.net.au is the 2nd most visited News & Media Publishers website in Australia in May 2023.
TikTok remains teens' most favored social media platform so far in 2023, though its favorability fell one percentage point from the fall of 2022 with a 37% share, according to Piper Sandler's Spring 2023 Taking Stock with Teens survey. Behind TikTok is Snap (27%) and Instagram (23%).
TikTok Users by Age
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30. The share of TikTok users decreases in size as age groups advance.