So it's typically best to leave the shampoo on for about 3 to 5 minutes. However, this will depend on your strand test or the instructions of the specific product you're using. Remember not to leave the purple shampoo on gray hair for longer than 10 to 15 minutes to prevent your strands from turning purple.
There's no need to panic though! Using a purple shampoo on grey hair can help to remove brassy yellow shades, leaving you with a flattering silver undertone.
If you leave purple shampoo on too long, it can make your lighter gray hair take on a gunmetal gray appearance. If this happens, no worries as it will fade in a short while.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
Our purple shampoo is designed to be used as a daily shampoo until your desired color is achieved. Once you've reached your perfect blonde color, alternate between purple shampoo and your regular shampoo.
The takeaway. Yes, gray hair can turn brassy and dull—but a purple shampoo can easily brighten up the silver strands. If you're looking for ways to enhance your platinum locks, Brown would consider this one of her top tips.
Purple and Blue Shampoo
Celebrity hairstylist Peter Butler says violet- and purple-based shampoos, such as Kérastase Blond Absolu Bain Ultra-Violet Shampoo and L'Oréal EverPure Sulfate Free Brass Toning Purple Shampoo, are super helpful in keeping gray, silver, white, and blonde hair bright and manageable.
Purple shampoo uses purple pigments to neutralize yellow tones and keeps blondes brighter and ashier. Purple shampoo is also great for silver/white hair as well. Blue shampoo uses blue pigments to neutralize brassy orange tones in the hair.
The best way to use purple shampoo on gray hair
Some hair types are more porous than others, meaning that if you use a purple shampoo too often, you could end up with a slight purple hue to your hair. So, with that in mind, we would suggest using it once or twice a week and slowly building up from there if needs be.
First things first, we want to let you in on a secret — there is no difference between silver shampoo and purple shampoo. Just like purple shampoo, the term silver shampoo refers to a pigmented shampoo that's purple in color and helps neutralize brassy, yellow tones in blonde and silver hair.
Apply shampoo to dry hair before washing. Processed for 10-15 minutes, sometimes longer (depending on shampoo brand, hair type and desired result). Rinse well and wash your hair as usual and use a conditioner and/or mask.
A deep conditioning hair mask once or twice a week will bathe your hair in softness and moisture. A few drops of argan oil can help with shine while also adding a little weight and control to wiry strands. A leave-in conditioner will help tame gray flyaways and make wiry gray hair feel softer.
To keep it looking a vibrant and shiny gray, use a color depositing shampoo or gloss occasionally. Many of these products have a purple tint and should be used once every week or two. Protect your hair from the sun and avoid any shampoos or hair products that have a gold or yellow tint to them.
Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time. If you're already leaving the shampoo on for less than 15 minutes and you're noticing a purple tone, then try leaving the product on for even less time.
How Often Should I Use Purple Shampoo? Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week.
Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.