Similar to Snapchat video length, TikTok users gravitate toward bite-sized videos. While your TikTok video's length can be up to 60 seconds, the optimal duration lies between 10 and 15 seconds. However, you can exceed the 60-second cap with the same video file by uploading the social media video non-natively.
Short-form content can be limiting, especially for a brand promoting its product or service. But the general advice still stands, make your TikToks as short as possible. The consensus on TikTok is that it's a short video platform, so it might take a while for users to adjust to the new time limits.
However, we can make a reasonably accurate guess based on data and research. In mid-2021, internal data from TikTok that was given to creators said the optimal TikTok length was 11 to 17 seconds. However, by the end of that year, that number had increased to 24 to 31 seconds.
3 seconds is the minimum video length, and 10 minutes is the maximum the platform has set. For the TikTok reel, the maximum length will be 90 seconds. TikTokers won't be able to upload anything less than this mark.
The TikTok algorithm rewards content that is watched all the way through, so aiming for snappy 15-30 seconds is a good place to start. However, if you want to experiment with long-form videos, give them a try and see how your audience responds.
On TikTok, brevity is king. “I'm not saying it has to be seven seconds, but shorter is better,” advises Kwok. “People have short attention spans, especially on TikTok.” However long the video is in total, you're not delivering value in those first three seconds, you're probably too late.
For those interested in creating really short videos, it's worth noting that TikTok has a minimum video length of 3 seconds. In other words, you won't be able to upload any videos shorter than this threshold. While this might seem like a minor detail, it's worth considering the implications for video creators.
Your videos on TikTok can be different lengths: Videos you create on TikTok can be up to 60 seconds long. Videos you upload can be up to 3 minutes long.
From August 2022 to January 2023, TikTok accounts with up to 500 views produced videos of approximately 32.4 seconds on average. Small accounts produced videos of around 36.4 seconds in length.
Though TikTok videos can now be up to three minutes long, videos under 30 seconds are more likely to wind up on the FYP. It's also more likely someone would rewatch something that's fast-and-furious a second or third time. Noodles the Dog keeps it tight with this 12-second video that made its way onto the FYP.
It's not about how long your video is, it's about when people stop watching. If you can keep people watching longer than average, then you'll get more views and eventually more subscribers.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
Unlike Youtube and Instagram, TikTok pays you a small amount of money for making videos. With a creator's fund, you are paid 2-4 cents for every 1000 views, and you can make $20-$40 only after your video gets 1 million views. That's heartbreaking, right?
Over the last few years, the platform extended its maximum video length all the way to 10 minutes. Many TikTok social media managers and experts report that longer videos can produce more views and engagement on TikTok in 2023 and beyond.
TikTok Stories expire after 24 hours and will no longer be visible on your public-facing feed. Fortunately, you'll still have access to an archive, where you can view all of your old stories and dig into their stats. Can you delete TikTok Stories? Yes, it's easy to delete your TikTok Story.
There are no limits to how many hashtags on TikTok you can use. But you always want to make sure that you're using the correct number of hashtags because the character limit for your caption is 300. This includes hashtags. Ensure you leave out enough characters for an accurate product description.
Audience engagement will depend on the quality of your video. Your TikTok video dimensions must be 1080×1920 for best results. The standard TikTok aspect ratio is 9:16 for the best visual experience. 1:1 is also supported, but it won't be as immersive as filling up the entire screen.
Videos on TikTok can currently be up to 10 minutes long. While users could originally only record and upload 15-second videos on TikTok, that limit was later extended to one minute, and then to three minutes, following demand for longer videos in order to be able to incorporate more into one video.
The story of TikTok began in 2016, when Chinese company ByteDance launched an app called A.me that allowed users to create and share short videos. It was renamed Douyin (抖音) three months later. In 2017, ByteDance began expanding Douyin outside of China, under the name TikTok.
Is 700 views on TikTok good? It depends. If you're a brand new account just starting out with little to no content, and very few followers, 700 views is pretty decent. While it is by no means viral, it means that TikTok sees your content as valuable enough to share with hundreds of users.