Quality. Whether you're buying food or non-food items, you can be confident every one of our products is of the highest quality possible.
From healthier choices, gluten-free items, along with other dietary needs and preferences, more than 90% of the products in our stores are under our exclusive brand. Our Quality Assurance team has also developed strict guidelines in order to meet our high standards, so you can feel good about the food you buy at ALDI.
Is produce good at Aldi? Produce at Aldi is of acceptable quality, and they have a variety of basic produce items available including some organically-grown items. However, freshness is not always at its peak, and because everything is pre-packaged, you cannot buy just 1 of something.
They typically purchase meat from regional farms. Buying local usually means the company can pay less for the transportation of the product. In return, this means a lower cost for customers.
The Health Star Rating is a quick and easy way for customers to understand what's in their food. It works by rating the entire nutritional profile of a product, so it weighs up all the good stuff like fibre, protein, fruit, veg, nuts and legumes, versus the not-so-good, including sugar, salt and saturated fat.
Weaknesses of Aldi
Aldi's emphasis on low-cost private label items could turn off some customers who prefer branded items. This is a problem, and therefore, it needs more PR and advertising campaigns designed to change the customers' perception. Interior ambiance of Aldi stores is not that great.
On a five-star scale, regardless of the bottom rating, 3 stars is often the lowest positive rating, though judging on a purely mathematical basis, 2 1/2 stars would be the dividing line between good and bad on a 0–5 scale.
Thanks to our Aussie-first supplier policy, 100% of our fresh meat is proudly Australian grown. Our suppliers are some of Australia's best farmers, like the Thomas family, BE Campbells, the Bandari Food Group, Golden Cockerel and the Benders… just to name a few.
If you ever notice, they always put the item to be scanned by the scanner, then unsuspend it. You can get a 0 seconds between customers. "That's why they go so fast.
For over 40 years, we have stuck to the same guiding principle: great quality should come with everyday low prices. In 1961, the Albrecht Family founded the world's first discount grocery store in Germany.
Aldi has issued an apology after a woman was left shocked after discovering "horribly smelling" mould in a packet of rice. Tamara Nash was looking forward to enjoying her chicken rice with her dinner after buying it at the Bicester branch of Aldi.
We're proudly local
From creating local employment opportunities to delivering families top-notch Australian fruit and veg at everyday low prices – Australians are at the heart of everything we do. That's why the majority of ALDI's exclusive brands are sourced from Aussie farmers, producers and manufacturers.
Donation. We strive to never let good food go to waste. With this in mind, our stores and warehouses are partnered with a local food bank to redistribute unsaleable products still safe for consumption, to limit food waste and address food insecurity in our communities.
It's important to know what to buy and what not to buy at Aldi for the best deal. Overall, Aldi is a very cheap grocery store. However, you may get a better deal on things like flour, animal crackers, brand-name cereal and some personal care products if you go elsewhere.
Aussie First Policy
At ALDI, we're all about homegrown goodness. In fact, 100% of our meat & eggs, 97% of fruit & veg and 82% of dairy comes from Down Under, so you know you're tucking into the taste of Good Different.
Is Aldi an ethical supermarket? German-owned brand Aldi is one of our top-rated supermarket brands within the Ethical Supermarkets sector. As a result, it has a high score on The Good Shopping Guide's Supermarkets Ethical Ratings Table and is eligible for Ethical Accreditation.
Since its arrival in 2001, the company has benefited the Australian public by injecting much-needed competition into the local grocery retail scene, thereby boosting Australian consumers' spending power.
Aldi receives extensive hype from consumers because their prices are jaw-droppingly low. There's no need to use coupons, nor are they accepted. Aldi has its own store-brand products. Not only will you save money, but you'll spend less time in the store.
"We pride ourselves on saving our customers' time and money, and we are able to achieve this by removing unnecessary features and costs from our stores such as music. This has allowed us to create a simple, affordable and more efficient shopping experience for our customers."
ALDI Australia is proud to have been recognised with a perfect 5 Stars across all six meat categories in Canstar Blue's annual Supermarket Meat Awards for 2021.
The list - printed in full below - showed that ALDI supermarket was the same or cheaper than Coles and Woolworths with most items. In several instances ALDI was only cheaper by 1c, with other items showing the price gap ranging anywhere from five cents to as much as $6.51.
ALDI Australia - Raise the steaks with ALDI's grass fed beef! | Facebook.
Well, research by Northwestern shows that customers are more likely to buy a product rated between 4.2 and 4.5 stars (AKA the sweet spot). As the rating gets closer to the almighty 5.0, purchase likelihood declines.
While it's always good to make it easy for your customers to leave reviews and provide them with some samples and templates for inspiration, asking for a specific positive review or 5-star rating is not recommended.
A study by the Spiegel Research Center determined that ratings of 4.2 - 4.5 are the most trusted. This is a great goal to aim for, and realistic as well. Mistakes happen in every business in every industry.