TikTok has helped many retirees overcome ageist stereotypes that insinuate older adults and technology don't mix; for seniors, TikTok offers a safe place where they can become the star of the show and say goodbye to societal ideals of how an older adult should act.
Age-restrict mature content.
The breadth of content that is shared on TikTok is vast, which adds to the rich diversity of the experience. However, not all of it may be suitable for younger audiences. We limit overtly mature content so it is only viewed by adults 18 years and older.
Retirement House, a TikTok channel that features six septua- and octogenarians living in something like a parody of a content house for influencers, has taken social media by storm.
“Older adults are often stereotyped as being slow, weak, feeble and frail,” Barber said. In lab studies, she said, stereotype threat can also lead to slower walking and weaker grip strength for older adults.
The association of words such as “elderly” with “vulnerable” or phrases such as “boomers have it better than millennials” all create a negative and unrealistic view of later life. These stereotypes imply homogeneity amongst older people, disregarding the diverse and unequal experiences we have of later life.
The elderly are often depicted as weak, unattractive, and senile. Other cultural stereotypes often seen in the media portray the elderly as frail, feeble, financially distressed, and not contributing to society [4] .
In fact, about 14% of users are between the ages of 40 and 49, and 7% are over the age of 50. However, some seniors may still be wary of TikTok if they don't use social media or simply don't know what TikTok is.
Tiktok Live is an excellent feature for creating a genuine and more profound connection with your audience.
Starting on November 23, users will have to be 18 years old in order to go live on the platform. TikTok says the change is part of its ongoing work to keep its community safe.
The term 'TikTok brain' is used to describe some of negative aspects associated with the platform including lower attention spans and increased anxiety and depression. Too much time spent on TikTok can become problematic and lead to addiction.
The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.
80% are between the ages 16-34. This data comes straight from TikTok. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters.
The app is letting users restrict their videos so only viewers only the age of 18 can watch. In a blog post, TikTok announced an expansion of its Content Levels, which group the app's users by age and restrict the content seen by younger groups.
TikTok Users by Age
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30. The share of TikTok users decreases in size as age groups advance. Perhaps unsurprisingly, those aged 50+ make up the smallest share of TikTok users at just 11%.
60% of TikTok users said they felt a sense of community while on TikTok. TikTok users feel energized, motivated, confident and entertained when spending time on TikTok. 3 of 4 people said that TikTok is a place where people can express themselves openly.
TikTok is considered a social network because it offers great potential for making new friends and forming new connections. This platform has millions of users worldwide, so it can also be great for inclusiveness. Some teens are naturally shy, so making in-person friends can be difficult.
How do creators make money on TikTok? The most successful TikTok users make money through a combination of revenue streams that can include sponsorships, fundraising drives, product sales, and accepting tips. TikTok users can also promote products through an affiliate link to get paid directly from brands.
Adults looking for a new way to connect with others online can look no further than a social media app gaining popularity. Clapper is a video-sharing app catering to grown-ups and offers local and global videos to users and is available in 40 countries.
Of course, institutional, interpersonal, and self-directed ageism are not mutually-exclusive. All these forms of ageism can intersect with and compound other forms of discrimination and prejudice like ableism, classism, homophobia, lookism, racism, sexism, and transphobia.
A negative attitude towards older people is known as ageism, a term introduced by Butler more than 50 years ago. He considered it as a kind of bigotry similar to racism or sexism, focused in this case on the elderly.
Negative attitudes towards older people and ageing are pervasive in our society. In common with most other forms of discrimination, ageism is based on inaccurate stereotypes. A recent report by the Royal Society for Public Health found that ageist attitudes exist across generations, affecting our health and wellbeing.