From humble beginnings, millions of Weet-Bix are now manufactured every year at Berkeley Vale in NSW, Marooka in Queensland and Carmel in WA. Still 100 per cent Australian-owned and made, today Weet-Bix is sold in some 22 countries across the world.
Produced in the UK since 1932, Weetabix is the British version of the original Australian Weet-Bix. Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian.
1932. Bennison Osbourne and Malcolm MacFarlane, our founders, form the British and African Cereal Co Ltd. Their first act? Acquiring a disused flour mill in Burton Latimer to start production of a revolutionary new cereal – Weetabix.
Weet-Bix was developed by Bennison Osborne in Sydney, Australia in the mid-1920s. Osborne set out to make a product more palatable than Granose, a biscuit that was marketed by the Sanitarium Health Food Company at that time.
Granula wasn't much like the cereal we eat today. The first manufactured breakfast cereal, it was developed in 1863 by a doctor and health reformer named James Caleb Jackson. Jackson believed, as many did at the time, that sicknesses were based in the digestive system.
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A typical New Zealand breakfast is simple. Kiwis start off with cereal and toast accompanied by a cup of coffee, tea, freshly made orange juice, or local milk. Unlike Americans, cooked breakfast is not very common except during the weekends.
In 2012 the company was bought by the Chinese Government through the state-run Bright Food, and the equity firm Baring Private Equity Asia, with Bright Food having the controlling interest. In July 2017, the American company Post Holdings bought the company for £1.4 billion.
Weet-Bix is a good source of B vitamins including B1 (thiamin), B2 (riboflavin) and B3 (niacin) for energy, as part of a balanced diet. Weet-Bix is high in folate! This B vitamin helps support healthy blood cells and immune system, fights fatigue and maintains a healthy mind, in combination with a balanced diet.
You'll find them in households not only in Australia, but now - all over the world, each and every day. They've been loved by generations of Aussies and Weet-Bix™ is still Australia's No.
The manufacturing facilities of Kellogg cereal are still at Botany, on the train line and near to the wharves for convenient shipping of products around Australia and into the Asia-Pacific region. The factory has been expanded several times over the years to keep pace with an ever increasing demand.
Production of Vegemite started in 1923 in Australia and was later made in New Zealand as well. Today it is only made in Australia but is still eaten by both Kiwis and Aussies.
1. Chicken parmigiana. This classic Aussie chicken dish – with roots in Italian-American cooking – is a staple offering at many pub menus in the country. Whether you call it a parmi/parmy or a parma (but never a parmo), there's huge debate about where does the best parmigiana in Australia.
