Most say around the same thing: at or around November 16, 2022, revenue per thousand video views (RPM) dropped by 70-90% overnight. YouTube employees have variously claimed it was a bug, or invalid traffic, or that it was fixed, and have deleted comments on YouTube creator forums, the YouTubers say.
As of 2022, 40% of YouTube traffic comes from mobile devices, up from only 6% in 2011. YouTube accounts for 37% of all global mobile internet traffic. YouTube receives over 1 billion mobile views per day. At least 75% of Americans choose to watch YouTube on their mobile device at home.
In the three-month quarter that ended March 31, 2023, YouTube pulled in $6.693 billion in revenue, a 15 percent drop from the $7.963 billion reported at the end of December 2022 and a year-over-year decline of 2.6 percent.
You might think that YouTube is over saturated with creators. That is not the case. Yes, there are more YouTube creators than ever before. But there are also more viewers than ever before.
This can happen for a couple of reasons: their video is newer (YouTube prefers newer content) their CTR is higher than yours. their Watch time is longer than yours.
YouTube is ever-changing, whether it's “borrowing” features from other platforms, finding new ways to monetize, or making the platform more accessible to creators and viewers. If YouTube continues on the current path, the future will include more streaming, more eCommerce initiatives, and more immersive experiences.
No, it's not too late to start your own YouTube channel. There is always room for new content creators and new ideas on the platform. YouTube has over 2 billion monthly active users, and the number is growing every day. As long as you have something unique to offer, there will be an audience for it.
However, the average annual growth rate of the number of YouTube users is set to slow in the coming years. From 2024 to 2028, the growth rate is forecast at 5.4%—slower than the average annual growth rate of 13% registered from 2019 to 2023.
If your YouTube channel is dying, chances are there are some issues present. Common reasons why channels die are a lack of uploads, stagnated content, poor optimization, lack of consistency, and subscriber purgages. In most cases, multiple issues are present that cause a channel to die.
Why Is YouTube Go Going Away? Simply put, YouTube is canning Go because it is no longer necessary, thanks to performance improvements that YouTube has made to the main app over the years.
While we know this can be discouraging, it is a normal thing that happens to everyone on the platform. It's not that you're doing anything wrong nor that you're being penalized in any way. It's just one of YouTube's way of keeping the views and subscriber counts fair for everyone. Cool?
India is the Country With the Most YouTube Users
With an estimated 225 million YouTube users, India has more YouTube users than any other country. The U.S. comes in second place with 197 million users.
YouTube's Impending Demise
Like Facebook, YouTube faces the possibility of becoming obsolete by 2030. Most people do not use their Facebook accounts. Soon the same will happen to YouTube. The reasons for YouTube's demise are the same as for Facebook and Myspace.
The main reason why 95% of Youtubers fail is because they don't have the passion and the drive for content creation. So many times you'll see people create a Youtube channel with the sole intention of gaining from it financially. Yes, social media can be an extremely lucrative job at the top end.
So for a video with 1,000 ad views, the YouTuber would be paid $18, on average. Using Forbes's estimated pay rate of $5 per 1,000 views for “top” talent, a YouTube video with 1 million views can make upward of $5,000, which makes being a modern-day social media influencer a pretty lucrative job.
Yes, being a YouTuber is a good job; however, as a YouTuber, you can not start making money just by creating a YouTube channel; you must gather enough subscribers to warrant a cut of the ad revenue generated on your channel. The average earnings of a YouTuber with 36,000 subscribers is $1,600 per month.
Learning how to become a YouTuber can be very overwhelming! There are so many decisions to make, algorithms to learn, and equipment to buy. You'll need to learn how to shoot and edit YouTube videos, how to properly title your channel, and how to make YouTube thumbnails.
Older YouTube channels do not have any advantages over new channels. Old channels do not get their videos promoted more often by YouTube or grow faster. In fact, many old channels run into issues and glitches. An old channel and a new channel are viewed as the same in the eyes of YouTube.
There is no end date or finish line with this career. Don't think you can just set up your channel, upload a few videos, and let the money roll in. It's always going to need some tweaking, re-working, and modifying to have long-term success. You get to set your goals as you move forward.
YouTuber may not have been a profitable career path before, but it's certainly one today. Like most things in life, the platform's not perfect. There are many things both users and creators have complained about. Yet, YouTube's still here and growing.