If your makeup is too light, you will look ashy or as if you have a gray cast on your skin. If the formula is too dark, it can make your complexion look muddy. Look for the shade that disappears into your skin most is your right match.
The right foundation shade should match your skin's undertone. While your skin tone is how light or dark your skin is, the 'undertone' refers to the colours under the surface of your skin and can be warm, cool, or neutral. While your skin tone may change with the seasons, your undertone should remain consistent.
3. When In Doubt, Always Go Lighter and Use Bronzer. If you're stuck between the lighter and the darker shade, it's much easier to create a darker-looking complexion with the help of bronzer than it is to lighten up a darker hue. Bronzer offers definition and dimension to a lighter foundation.
A similar process occurs with your foundation. The pigments and oils in your makeup can react to air, your skin's acidity and natural oils, causing your foundation to turn darker.
“Always match foundation on your jawline where your complexion is most even. You want to match both the surface tone and under tone of your skin. It's more important to match the color in your chest than your neck which is normally always slightly lighter than your face.
One of the quickest and the most common ways to determine your undertone is to check the insides of your wrist. If your veins appear blue or purple, you have a cool undertone. If they look green, you're warm. If you're having a hard time narrowing down between blue or green, you most likely have a neutral undertone.
'Beige' and 'Sand' foundation shades have warm tones.
What is the colour of your veins? The easiest way to determine your undertone is by opting for a closer inspection of the insides of your wrists. If they appear green, your undertone is warm while blue veins signify cooler undertones. If you can see a mix of both, you likely have neutral undertones.
Your ideal foundation shade probably won't match your face or hands or neck exactly. The idea is to find an undertone match with your body, and pick a foundation which is a cross between your face's colour, and that of your chest. This is because the skin on the chest reflects your undertones better than your face.
One of the easiest ways to fix your light foundation is to add in a bit of bronzer. The warmer tones of bronzer will darken your light foundation and leave a gorgeous sun-kissed touch too.
Recognize the power of powder: If the shade is only slightly too light, then wear it as normal, but consider layering a darker powder on top. Or just add a bit of bronzer as a finishing step, targeting the cheeks, nose, forehead, and chin.
Your skin looks like it has an extra layer on it – If you've chose a color that's too light, it may make your face look like there's an extra layer of skin on top of it. Don't try to go too light to brighten your complexion. Instead, use highlighters that are meant to accentuate the face only in certain areas.
Pick the right foundation shade and your skin shouldn't look made up at all. Instead, it should just look like great skin—luminous, healthy, and flawless. Counterintuitively, finding an exact match with foundation or tinted moisturizer isn't the goal, explains Kosas founder Sheena Yaitanes.
While coverage level is a matter of personal preference, those with mature skin will want to blur texture and blend discoloration with a formula that doesn't settle into fine lines or dry patches—meaning it's best to avoid matte makeup, as it's more prone to creasing.
In a place with bright, natural light, hold up a piece of printer paper and look at how your skin reacts to it. If your skin looks pinkish against the paper, you probably have cooler undertones; if your skin looks yellow against the paper, you're probably a warm tone.
If you're not sure, checking the color of your veins is a quick way to find out. Take a look at the veins in and around your face and neck. If you see blue veins, you have cool undertones. If your veins appear green on the skin (olive), you're warm.
To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal hue.
Of course, the best place to match the foundation is directly on bare skin on your face, but if you can't do that, there are other places you can swatch it. Swatch the foundation on your chest because usually, it's a closer match to the color of your face.
Once you've got that new foundation at home, don't apply it just to the face. Blend your makeup, preferably with a blending sponge, all the way down, over and beneath the jawbone, to the neck. This creates a seamless look. Who knows where your foundation begins and ends?
This usually means your skincare products underneath are clashing. Always leave enough time for your serums and moisturisers to dry between layers. Applying hydrating serums to damp skin can also help. If foundation separation is your issue, try to use products with similar textures.