According to our research, 6 am to 10 am and 7 pm to 11 pm would be the best time to post on TikTok, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
This applies to all social media platforms, and TikTok is no exception. It is because every influencer or brand has a different audience to target. According to the above data, it can be said that, on average, the best time to post on TikTok is from 6:00 AM to 10:00 AM and from 7:00 PM to 11:00 PM.
According to Influencer Marketing Hub's data, the worst times to post on TikTok are: 5 p.m., 6 p.m., and 9 p.m. on any day of the week. 10 a.m. to 3 p.m. on Sunday through Wednesday. 12 a.m. to 4 a.m. on Friday through Monday.
Here are the ideal times to post on TikTok (in EST):
According to the data, the below times will help get your videos the most engagement. There isn't a clear pattern in the data. On most days, posting both early in the morning and late at night proves to be favorable.
The best times to post on TikTok are Tuesdays from 2 to 6 p.m., Wednesdays from 2 to 5 p.m. and Thursdays from 3 to 5 p.m. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost.
Thursday: 9 AM, 12 AM, 7 PM. Friday: 5 AM, 1 PM, 3 PM. Saturday: 11 AM, 7 PM, 8 PM. Sunday: 7 AM, 8 AM, 4 PM.
The best time to post on TikTok depends on your target audience and the content you're sharing. Generally, research suggests that the best time to post on TikTok is between 6-9 pm local time. This is when the most people are online and likely to engage with your content.
If your main TikTok audience is based in Australia, test different key times during the day when people are generally free. 8 am (while they commute to work), 12:15 pm (lunch break) and 5:30 pm (returning home) or 9 pm when they are in resting at home.
Liking your own videos probably will not work. At the end of the day, people like content because they enjoy it, and that is not going to change if you artificially inflate the number of likes you have.
We encourage users to actively use TikTok after creating an account on our platform. If an account remains inactive for 180 days or more, the username may be reset to a randomized numeric username.
Steer clear of posting late at night or during sleeping hours as your followers may miss the post completely, resulting in low engagement.
TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time. Posting consistently at multiple best times can help you reach your target audience in different time zones.
Can I Post Too Much on TikTok? Usually, posting more than 4 times per day can be too much. There is no need to burn all your resources on making more TikTok videos, as usually more than that won't drag any more engagement or growth to your brand.
If you are getting zero or low views on your TikTok videos, it can come down to several reasons: New accounts do not get views immediately. Research popular trends and create a consistent posting schedule to get your initial views.
New Updated Algorithm
The first and most basic reason behind a sudden drop in views can be an update in the TikTok algorithm. Developers at TikTok constantly modify and update the algorithm so it can easily handle a billion users and the videos being uploaded on it continuously.
The best time to post on Instagram on Wednesday is 3AM. Wednesday also tends to see a steady level of engagement between the hours of 2-6AM.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
Open the Photos app, select the downloaded TikTok video, and tap Edit. Click the Crop icon and adjust the shape of the box to remove the TikTok watermark. You can choose square, 16:9 (the best aspect ratio for TikTok) or 3:2 to crop your favorite video. After adjusting, click "Done" to save your video.
– A TikTok video with a million views is considered to be viral. To create a viral video, TikTok creators should post regularly, cover trending topics, promote heavily on other platforms, use relevant hashtags, and utilize popular sounds.
TikTok boosts your first few videos, showing them to more people than usual, before dialing down the algorithm and letting you grow organically. This is why it's important that your first few TikToks are high quality and relevant to your niche.
To recap, a video normally becomes viral when it gets five million or more views in a week or less. Getting your video content to go viral is one of the best things you can do as a video marketer and creator. And it's one of the best ways to spread brand awareness of your business or attract new customers and clients.