Is it easier to grow on TikTok or YouTube? Yes. If your target audience is younger, then TikTok is the right platform for you. TikTok is also a lot easier to gain exposure faster, but building a community on YouTube has more monetization opportunities.
On the surface, TikTok.com has 318.2 million organic traffic, and YouTube.com has 646 billion. For paid, TikTok traffic is 643,600, while YouTube reaches 65.1 million. YouTube and TikTok are here to stay, and while YouTube's traffic seems bigger, TikTok's fast rise to the top is one to look out for.
An engaged audience: Users spend longer on the TikTok app than they spend on YouTube. Cheap and streamlined production: You only need a smartphone to create a TikTok. Content can be filmed, edited, and uploaded from one device, keeping production time and costs low.
Eight YouTubers who make long-form videos shared how much YouTube paid them per 1,000 views, and their answers ranged from $1.61 to $29.30. TikTok pays influencers directly through its Creator Fund and Creativity Program, and through Pulse, its ad-revenue-sharing program.
In a nutshell. The question of “YouTube vs. TikTok: Which platform pays more for short-form content” is difficult to answer definitively, as it depends on various factors such as target audience, content type and creator's existing presence on each platform.
The amount of money one can earn for having one million views is dependent on a few different factors, such as the quality of the content and how many people viewed the ad attached to it. Generally, creators can expect to make anywhere from just over $2,000 to around $20 or more per 1 million views for their Shorts.
If you've ever wondered how much money TikTok pays for 1 million views, you're not alone. The answer is quite simple: The TikTok Creator Fund typically pays between $20 and $40 for one million views.
YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said. Shorts made much less money, with creators earning $0.04 to $0.06 per 1,000 views.
So, despite Facebook and Instagram bringing in the most money, users are making more over on TikTok and YouTube. Regarding the big bucks, YouTube is the primary source of income for creators earning more than $200,000 per year.
How much money does 1,000 followers on TikTok make? Macro influencers earn an average of $197 per post for branded content, According to Statista. At 1,000 followers, you can also convert virtual gifts earned during TikTok lives into Diamonds, which payout at a rate of around 5 cents per Diamond.
According to research from the market analysts data.ai (formerly AppAnnie), TikTok is number one worldwide for consumer spend, with YouTube in second place as of September 2022. But the discrepancy is far larger when it comes to active users. TikTok is in fifth place but YouTube does not make the top 10.
TikTok's YoY decline.
After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”
Looking ahead: While TikTok's time spent will be tip top this year, the app's US ad revenues won't surpass YouTube's just yet. Per our forecasts, that'll happen in 2024, when TikTok nets $11.01 billion in US ad revenues, topping YouTube's $10.71 billion.
TikTok Could Grow Your Followers
It's easy to make your first video on TikTok, and with some know-how and hacks, your brand, business, or just your everyday life could be up and running for everyone to interact with and enjoy in minutes.
It completely depends on your brand's objectives, target audience and the product/service you offer. If you're a brand that's focused on a younger Gen Z audience, TikTok is probably the way to go. However, if you're a brand marketed towards millennials and boomers, YouTube is preferable.
Top creators say that TikTok pays contributors between 2 and 4 cents per 1,000 views through its TikTok Creator Fund. Doing the math, that means creators stand to earn $20 to $40 dollars per 1 million views through the program.
Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.
For content creators looking for social media platforms that pay the most, consider using the platform that suits your needs – content type, target audience, and market opportunity. While Instagram is the obvious choice for monetizing images, Pinterest and Snapchat also pay their content creators.
1. Facebook — 2.96 billion MAUs. Facebook is the largest social networking site, with nearly 3 billion people using it monthly.
for 2000 dollars a month you will need around 1.5 million views per month, or 50k views a day. Subscribers are irrelevant when it comes to getting paid through adsense, but they can help. If you have 20k subscribers, every upload will surpass 2k views within days.
The average YouTuber with 1 million subscribers typically makes roughly $60,000 a year.
As mentioned earlier, TikTok pays its creators based on their video's engagement rate, including the number of views, likes, comments, and shares. However, there is no fixed number of likes that you need to get paid on TikTok.
Unlike Youtube and Instagram, TikTok pays you a small amount of money for making videos. With a creator's fund, you are paid 2-4 cents for every 1000 views, and you can make $20-$40 only after your video gets 1 million views. That's heartbreaking, right?
Technically, zero. You could have absolutely no followers and still drive traffic to your ecommerce store through influencer marketing and TikTok ads. However, if you want to be paid directly by TikTok through their Creator Fund, you need at least 10,000 followers and 100,000 video views in the last 30 days.