According to the Facebook ads targeting, in the year 2021, 52 million of its total users showed interest in nail polish, out of which the majority of the audiences fall under the age group between 25-34 yrs. followed by the other age category of 18-24 yrs. and 35-44 yrs.
Currently, 85%-90% of women worldwide use nail products (1).
Most guys like nail polish too. Some guys like to see it worn on others and some guys like to wear it themselves. No matter the preference, we will be discussing the topic of the different types of nail polish colors that guys like on themselves and on other people.
You may avoid nail polish in younger children who often bite or suck their fingers, or until two to four years of age. You may apply non-toxic baby nail polishes on toenails since they cannot mouth it. However, it is not recommended for infants who suck their toes.
Demographic Profile of Target Market
The majority of clients will be females aged 15 – 65 with some men aged 18 – 50. The targeted customers will include students, working professionals, stay-at-home parents, and any consumer looking for nail services.
Nuances from the nude range such as cream or beige are considered particularly attractive. Well-kept nails with transparent polish or in light shades of pink are also particularly appealing to men.
The answer: It's complicated. Yes, an increasing number of highly visible men are now sporting what some refer to as “male polish,” but men coloring their nails really isn't anything new. In fact, if you think “MANicures” are something entirely novel, you're about 5,500 years too late.
Nail Polish
Opened bottles should be tossed after about two years. Unopened, they can last indefinitely, says Annette Soboleski, a nail technician for polish maker OPI. Once a bottle has been opened, some ingredients will evaporate, causing the polish to thicken and separate.
“The main problem with using a polish that's been open for more than two years is that it won't yield as good of a user experience. It will probably be thick and hard to put on, and the color might have faded, too,” says Berry. “As polish gets old, it loses the ability to support an even, beautiful application.
Whatever you do, don't put traditional nail polish made for adults on young kids, especially if they're still in the habit of thumb or finger sucking. Some adult nail polishes have formaldehyde, toluene, and phthalates, which can be toxic if they're ingested.
Multiple scientific studies indicate the nail color that men are most attracted to is red. Wearing red specifically increases attractiveness.
Many people wear nail polish because it's highly fashionable. It is used to match outfits and accessories. It can enhance clothing items, patterns, and colors. It plays a big part in highlighting a look.
“Nail polish colors that have cool tones—like blue, lavender, and light pink—typically complement people with cool undertones,” says celebrity manicurist Queenie Nguyen. Pastel colors, blue-based reds, and jewel tones are also very flattering. If you're choosing brown nail polish, lean toward taupes.
39-year-old Carolin Gorra from the northern German habour city of Hamburg, has a world record of 11,000 bottles of nail varnish on display at her home. With 11,027 bottles of nail varnish from 54 different countries, she is planning to open a themed-museum called 'Nail Polish Wonderland'.
The Chinese are often credited with creating the first “nail polish”, in 3,000 BC. Women soaked their nails in a combination of egg whites, gelatine, beeswax and dyes from flower petals; roses and orchids were the most popular. The result was shiny nails tinted reddish pink.
However, professionals suggest leaving two to three weeks between each manicure and pedicure is ideal for keeping your nails in the best shape. Within this time frame, your nails and cuticles will begin to dry and grow jagged.
While boys and men may still be ridiculed for wearing nail polish, it really isn't something a parent should worry about. Typically boys who wear nail polish do so because they simply like the color, and painting their nails is just fun. Nail polish is becoming increasingly popular for everyone to wear, not just women.
Remove polish every two weeks and give your nails a breather for a day or so. Or switch to light polish, which doesn't need to be changed as often since there's a lower risk of it staining your nails.
If you paint your toenails, it is best to leave the paint on until it's time for it to be removed (around two to three weeks in most cases), and then allow an equal amount of time for your toenails to be left natural.
Most nail technicians recommend waiting until your kid is at least thirteen or fourteen to put on the acrylics. If you feel like your child is ready, she can get the treatment done.
Multiple Application - Child fake nails can be used not only for 7-12 year old girls and boys, but also for women, pregnant women and adults. You don't need to go to the nail salon, you can also complete the nail design at home.
The FDA does not designate the shelf life of nail polishes, instead they leave it up to the companies. Typically a nail polish can last from 18 to 24 months if they are kept in a cool dark place. You can however use the nail polish LONGER than 24 months if it has not gone bad.
Repeated and Prolonged exposure to toluene has been shown to cause liver and kidney damage, as well as nervous system problems and upper respiratory problems. TPHP is a compound that can damage the endocrine system and is used as a fire retardant for producing plastics.
You may think the new trend is pretty bizarre - and you'd be right - but it's actually for a very good reason. Male users of the popular photography sharing app are taking the quirky selfies to raise awareness of physical and sexual violence against children. Device owners to encourage donations to support victims.
The late David Bowie rocked it during the '80s, and stars like Kurt Cobain and Dennis Rodman wore it during the '90s. So this new wave of men, which includes Lil Yachty, ASAP Rocky, Kid Cudi, Tyler, The Creator, and Bad Bunny, wearing varnish on their nails isn't that surprising, but the trend has evolved a little.