In addition, 34% of Gen Z say they are worried about the future, and 24% are concerned about a lack of learning and jobs. This concern doesn't keep them from looking for the next opportunity however, with 48% of Gen Z and Millennials (those ages 18-35) planning to look for a new job in the next 12 months.
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Among the things Generation Z cares about, racial and gender equality are at the top of the list. Gen Z is also concerned about climate change and the potential impacts their generation will have to deal with in the years to come.
Gen Z (42%) is about twice as likely as Americans over 25 (23%) to battle depression and feelings of hopelessness.
They're impulsive. Another weakness of Gen Z is that they can be quite impulsive. With instant gratification being so easily accessible, this generation has difficulty waiting for anything. They want what they want and they want it now!
In 2023, the Gen Z trend is towards more personalized and socially conscious brands. Their spending habits reflect a preference for brands that align with their values and utilize their preferred Generation Z social media platforms.
Often called the activist generation, Gen Z is quite instrumental in raising voices to champion mental health concerns, raise awareness about climate change and social justice as well as educate people about sustainability and the fast fashion movement— things that can be deemed to be the top Gen Z trends of 2023.
It starts with what values are important to Gen Z'ers and moves into what brands and products they rate. “Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don't, and being kind to others.”
Why the 90s? Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun. Considering the stressful reality we've been experiencing over the last few years, it's no wonder Gen Z are feeling nostalgic for a simpler time.
Gen Z TikTokers aren't just downloading and absorbing content. They're creating it. 83% of TikTokers have created a video themselves. Since the platform makes it so easy to create, with intuitive in-app features and a simple interface, it's no wonder Gen Z are ready to put their content out there.
More than other generations, Gen Z wants to have their voices heard. They want agency to create a future that they find meaningful. Enlist their energy and problem-solving skills. Build a culture of reverse-mentoring.
Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones. Digital natives often turn to the internet when looking for any kind of information, including news and reviews prior to making a purchase.
9/9/2022. It is estimated that by 2030, Generation Z (born between 1997 and 2012) will surpass Millennials (born between 1981 to 1995) and represent the largest group of real estate renters on the market.
Gen Z moms feel less confident.
They put more emphasis on being the "perfect mom" compared to Millennials, and they strive to reach more parenting ideals, from keeping kids busy to owning the scheduling for the entire family.
“Gen Z are digital natives and they've always communicated online, so their interpersonal skills, or soft skills, have suffered,” said Salinas. “They took an even bigger hit because of Covid-19, and it has shifted the way that we need to interact with them in the workplace.”
Gen Z consumer characteristics
Gen Z'ers consumer characteristics tend to reflect their pragmatic approach to money and education. Other key influences are their affinity for technology, their belief in social causes, and a strong individualistic streak.
Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change.
The Greatest Generation commonly refers to those Americans who were born in the 1900s through the 1920s. The Greatest Generation members all lived through the Great Depression and many of them fought in World War II. These individuals have often been described as driven, patriotic, and team-players.
Unlike previous generations, Gen Z has little to no memory of a world without the internet, smartphones, and social media. Technology is a substantial part of their life. Being continually connected can also result in self-esteem issues and feeling pressure to conform.
Letter Solver did research to determine the most loved Gen Z slang words. The terms “sleeping on” and “yeet” were the most popular. “Sleeping on” is used when someone is saying a person is missing out on something good, while “yeet” is used to mean “throw,” but also as a generic positive exclamation.
Hickly: Gen Z is obsessed with aesthetic culture because we are a generation that struggles a lot with identity and belonging to certain “aesthetics” gives a sense of belonging.
Gen Z is a generation that has been characterized as having a notoriously short attention span. The average attention span of an individual in this demographic is said to be around 2.7 minutes, which is significantly shorter than the attention spans of previous generations.