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And in September 2021, the brand went public and was valued at $14 billion. So, what went wrong? It all began last March when Olaplex was forced to remove the ingredient lilial from its best-selling product, the No. 3 Hair Perfector, after a ban was issued on the ingredient for its links to infertility.
According to the suit, Olaplex products contain ingredients called "lilial" and "panthenol" that can lead to conditions causing hair loss and scalp injuries, including "inflamed, blistered, flaking or scaling skin." Lilial is banned from hair and beauty products in Europe.
Olaplex has not recalled any of its products in the wake of the lawsuit. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair.
“Olaplex has been banned in the UK because it causes infertility,” read text overlaid on one popular TikTok video. “Apparently Olaplex is getting banned in Europe,” a narrator in another widely circulating TikTok video said. “Specifically, it's this ingredient lilial, which is being linked to infertility.”
"Olaplex No. 3 Hair Perfector is not being banned. Olaplex takes the health of our consumers and regulatory compliance seriously.
The hair care brand Olaplex removed an ingredient known as lilial from its popular No. 3 Hair Perfector product following an EU ban on the chemical. European regulators cited research in animals suggesting that lilial, typically used as a fragrance, could cause infertility issues.
The group also claimed that Olaplex's products have allergens and irritants in them, which the group believes caused hair loss, allergic reactions, open sores, bald spots, and hair that is dry, brittle, frizzy, and dull.
Olaplex works on repairing your hair, not increasing its density. Olaplex realigns broken disulfide bonds, which helps strengthen the hair after chemical services. This is especially helpful for those who have chemically processed their hair and are dealing with fragile, thin strands.
OLAPLEX is not formulated to treat thinning hair, hair loss, or promote new growth. However, it will keep the hair you have healthy, strong & prevent breakage.
The unfolding lawsuit against Olaplex Holdings Inc.
9, had caused numerous side effects in the affected users, from scalp sores and bald patches to severely damaged hair. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull.
Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and breakage. The lawsuit filed in California claims the products contain ingredients that irritate and cause damage instead of nourishing or restoring hair.
It is truly healthier—and not just in a superficial way. It feels like the entire Olaplex system has removed dozens of bleaching appointments' worth of damage and has left me with the best hair I've had since I can remember. What is this? Not only that, but I've also noticed a remarkable amount of growth.
Olaplex has been in the process of reformulating without lilial to follow the EU guideline and since January no longer sells products containing the ingredient in the U.K. or EU.
It is not an active or functional ingredient. While this phase-out is limited to the EU, out of an abundance of caution, Olaplex proactively removed lilial from our No. 3 Hair Perfector globally. Since January 2022, Olaplex no longer sold products using lilial in the UK or EU.”
They're given enough time to formulate things and products that contain the banned ingredient have to be pulled off the shelf." In short, Olaplex No. 3 is not being discontinued. The ingredient no longer features butylphenyl methylpropional in the label on the brand's website, nor on Sephora.
A lot of people will use bond treatments and say their hair feels worse - dry and strawy. That's basically the bond building doing its job. The other mistake you might be making is using too much of the product, because new products are exciting and we get excited about using them. So, remember to use a small amount!
The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Lilial was previously used in small amounts as a fragrance in Olaplex's No. 3 Hair Perfector.
Normally you will see a difference straight away however some people find that after 2 treatments they get best results. Always remember less is more with Olaplex as too much will over strengthen your hair and may make it feel hard.
Are there risks with using Olaplex “too often”? Apparently no. Olaplex products cannot damage your hair, no matter how often you use it. Some users have reported that when they use it for long periods, the amount of time it requires to “take effect” will climb and climb.
Less is More With Olaplex
The only mistake you can make is using too much – and the only “side effect” of using too much is the processing time climbs and climbs. The hair can never be damaged through the use of Olaplex!
Only riboflavin, biotin, folate, and vitamin B12 deficiencies have been associated with hair loss.
The UK and EU have recently banned the popular high-end haircare staple, 'Olaplex No. 3' due to the ingredient lilial and its link with infertility. The brand has therefore stated that the ingredient, also known as butylphenyl methylpropional, will no longer be used in their products.
?#OLAPLEX N°. 4 & 5 are made with high quality, concentrated ingredients, free from sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, and many more unwanted no no's!
Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services. Use Olaplex as a tool.