Dmix wrote about about a test of green and red button colors. In their testing with 600 subjects, they found that conversions increased by 34% when they used a red button.
It's not just me who notices this kind of thing — it's actually a tried-and-true scientific fact that people are really, really into the color blue.
Therefore, red seems to guide attention, specifically in emotionally-valenced circumstances, indicating that an emotional context can alter color's impact both on attention and motor behavior.
Red: The Color for Action
You'll see an intense red used in logos of companies whose brands are about action, like Coca Cola, CNN, and the Red Cross. Use bright red for your giveaway if your brand's adrenaline-driven, from something serious like saving lives or seriously fun like winning a game.
#1 Color Psychology and Attraction
Either way, the color red gets your attention. A study shows that men or women are attracted to each other by the color red, but for different reasons.
Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex. Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.
The three main colors most often used in manipulation tactics are: red, orange and blue. The color red creates a strong emotional response like passion or love.
Red is more effective for impulse purchases, so it's a common buy button choice on ecommerce websites.
Blue: Blue is the color of trust, confidence, and intelligence. Blue encourages intellectual activity, reasoning and logical thinking, and acquires lessons faster. That is the color of intellect.
On the other hand, since yellow is the most visible color of all the colors, it is the first color that the human eye notices. Use it to get attention, such as a yellow sign with black text, or as an accent. Have you noticed yellow fire engines in some cities?
Happy colors are usually thought to be bright, warm shades, like yellow, orange, pink and red, or pastels, like peach, light pink and lilac. The brighter and lighter the color, the happier and more optimistic it can make you feel.
There's no science behind it, but it's pretty much universally agreed upon that things like leather jackets, well-fitted suits, black tees, rings, and chain necklaces make guys look good.
1) Green: Concentration
Low wavelength colors promote restfulness and calm, and they improve efficiency and focus. So that's why green is an excellent color for improving concentration. Apart from being one of the easiest colors on the eyes, it reminds us of nature.
RED: High Energy and Strength
Red, like most warm colors, has an invigorating and exciting visual effect and is one of the top colors that represent strength. It oozes with high energy and vitality, bringing to mind primal elements like fire and blood.
Red, for all its design potential, is considered the most stressful color. 'It's the one color that we are unable to live within large quantities,' says Karen Haller, color psychology specialist, teacher, and best-selling author of The Little Book of Color.
Lead paint was banned by most countries, but some homes built before the ban still have dangerous lead paint. Other harmful colors include fluorescent radium green, arsenic green, and uranium orange. All of these colors were prized for their pure, strong hues.
Golden Orange: This version of orange encourages vitality and self-control.
It was concluded that whereas admiration and rivalry represent the bright and dark face of narcissism, vulnerable narcissism represents its blue face.
Sidhu and colleagues found that black and red clothing produced the highest ratings of body attractiveness and slimmer body size judgments. In contrast, grey and green clothes produced the lowest body attractiveness and highest body size assessments.
Red. You probably already know that red is the color of romance, lust, and love. However, it's also the color of energy, passion, action, and warmth.
Research studies discovered red to be the best color light to help you sleep, because it increases production of melatonin as well as full darkness. On the other end of the spectrum, blue is the worst.
Grey. According to color psychology, the color grey implies a dark state of mind, a colorless and monotonous life; grey is also associated with misery and depression, so it is easy to see why it is a color that is known to cause anxiety.