Red is more effective for impulse purchases, so it's a common buy button choice on ecommerce websites. But it's more effective for B2B software vendors too. When HubSpot A/B tested CTA button color for Performable, red out-converted green by 21%. Red seems to perform best across the board.
Red is the color of power. It gets people's attention and it holds it, which is why it's the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals.
AmericanExpress, Blue Cross, Boeing, and PayPal use blue. If this sounds like you, consider the color blue to attract customers. Accent it with yellow to establish trust with a lighter side (like WalMart does).
Influences and Associations
Color can also play on shoppers' associations to help you sell more products. For example, some color schemes project luxury. A heavily black display, alongside a white, silver or light accent color, can instantly add sophistication to a product display.
Red is the color of power. It gets people's attention and holds it. It is the most popular color for marketing. The color red tends to increase the heart rate and create a sense of urgency.
Green: Is used in stores to relax the consumer, allowing them to feel at ease. Orange: Creates a subconscious call-to-action: BUY, BUY, BUY! It's also associated with affordability. Red: When used in pricing is perceived as an indicator of greater savings - more than any other color.
Purple in marketing is often associated with the following: wisdom, dignity, independence, creativity, mystery, and magic as well as spirituality, royalty, and wealth. A light purple lends towards more feminine energy. Bright purple is more toward richness and power.
Purple is associated with luxury, royalty, dreams, mystery and elegance. Light shades of purple are soothing and work well for beauty orientated advertising.
The most popular color in the world is blue. The second favorite colors are red and green, followed by orange, brown and purple. Yellow is the least favorite color, preferred by only five percent of people.
Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
Color Contexts
Blues can inspire sadness, while bright colors can motivate donors to take action. Fundraisers that use rational appeals will want to consider colors like blue, brown and shades of gray that appeal to intelligence, reliability and stability.
Happy colors are usually thought to be bright, warm shades, like yellow, orange, pink and red, or pastels, like peach, light pink and lilac. The brighter and lighter the color, the happier and more optimistic it can make you feel.
Purple is the color of royalty, and is therefore associated with nobility, luxury, and power.
Pink is a popular color for brands that primarily serve a female audience. In color psychology, pink's color meaning revolves around femininity, playfulness, immaturity and unconditional love. Some brands have chosen to use the color pink for the product packaging especially for girl's toys.
In the marketing world, orange is often used to portray youth, playfulness, and being bold. Orange is usually seen as healthy, energizing, and attention-grabbing.
Blue radiates trust, honesty and reliability. This color thus contributes to building customer loyalty. The professionalism that is often associated with blue is because it is an objective, calm and analytical color.
Yellow. Yellow symbolizes happiness and warmth in almost all cultures. It's the color that grabs users' attention more than any other color. McDonald's and IKEA both use yellow in their branding to give off the feeling of friendliness and positivity.
Different colors have different psychological effects on consumers – red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes enthusiasm, purple is associated with royalty, and so on.
The attention-grabbing factor when using color is the contrast it has in context to its environment. Luminosity, or brightness of that color, can help to increase contrast. The brighter something is against its environment, the more it will stand out.
In marketing, colors can be a powerful tool used to influence reactions and responses in your audience. The psychology of colors explains that specific colors can trigger certain emotions and moods in people. While some colors can trigger urgency and alertness, others can make the audience feel calm or even nostalgic.
Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is effective.