Blue is known for its trust and dependability. It's reliable, responsible, and mentally soothing. For that reason alone, it's one of the most-liked colors across the entire world.
BLUE. Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven.
Blue. Blue is one of the most common colors brands choose because it's the most trustworthy. It communicates wisdom, freedom, loyalty, and honesty.
To this day, we think of purple as the color of royalty and luxury. Consequently, it brings up a feeling of trust and reliability. Purple's rarity also gives it an air of mystery.
Why is the color such a powerful symbol of trust? The most common theory is that we typically have positive associations with blue -- and from the sky to the sea, these associations evoke feelings of security and permanence.
Color Preferences for Trustworthiness
As seen in Table 2, blue was perceived as most trustworthy across all contexts. Within the financial and medical contexts, the second most trustworthy color was green, and within the legal context it was the color black.
Blue, the color of calm, trust and safety.
Pink: Evokes feelings of hope, romanticism, and empathy.
Red: A red flower is a favorite of youth as it represents an essence of emotions such as love and passion. It is also a symbol of courage, desire, admiration, constancy and respect.
The Color of Truth is a book by Kai Bird, published by Touchstone Books in June 2000. Subtitled McGeorge Bundy and William Bundy: Brothers in Arms, it is a biography focusing on the Bundys' role in American foreign policy, especially in the progression of the Vietnam War.
Blue: Blue is calming and also represents honesty and loyalty (hence its popularity in so many corporate branding color schemes).
Green is often associated with nature, health, healing, the environment, reliability, generosity, and practicality. It encourages generosity, kindness, and sympathy.
Because blue is the most universally favored color of all, it is the safest to use in business and airline uniforms. It relates to trust, honesty, and dependability, therefore helping to build customer loyalty. Blue works well for the corporate world and is often used in important meetings.
The Handshake
Today, while fist bumps and elbow bumps may be the norm in the era of COVID-19, handshakes remain the single most common symbol of trust in business.
According to the science of colour symbolism, blue has several meanings, such as calmness, security, trust, loyalty and so on. Just like we connect yellow to joy or purple to spirituality and green represents honesty and confidence.
Blue: Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant. Turquoise symbolizes calm.
According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and romance.
The color red is often used to send messages of confidence to the public. In color psychology, red elicits the greatest feelings of any color.
Many philosophers are associated with purple because of their individuality and ideals. While purple stimulates unconditional love and selflessness, it also represents royalty, wealth and luxury. Many kings and queens proudly wore purple to signify their importance in the world.
Yellow symbolizes happiness and warmth in almost all cultures. It's the color that grabs users' attention more than any other color. McDonald's and IKEA both use yellow in their branding to give off the feeling of friendliness and positivity.
Yellow is for happiness, hope and spontaneity
For that reason, it can also be used to signify caution, like red and orange. As a warm color, yellow can also feel upbeat and bright.
(Red symbolizes action, strength, energy, and passion)
It's frequently used for businesses specializing in products related to passion, love, speed, or energy.
Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Strongly associated with the sky and sea, blue is serene and universally well-liked. Blue is an especially popular color with financial institutions, as its message of stability inspires trust.
Black. Black is the color of protection, banishing, grounding, and safety. Feel like your sense of safety has been shaken in the craziness of the world recently? Wear and work with black to reestablish boundaries, protect your energy, banish negative energy, and ground down into more security and safety.
Trust often results from consistency. We tend to have the most trust in people who are there for us consistently through good times and bad. Regularly showing someone that you're there for them is an effective way to build trust.