White is one of the best colors for selling a home because it's simple, timeless, and not influenced by personal taste, which allows potential buyers to see it as their own blank canvas. And when buyers can see your home as a blank canvas, it dramatically increases your home's value.
So, what color house sells the best? According to a recent survey of home designers, white houses will most likely sell the best. White and off-white exterior paint colors appeal to potential buyers because they help the home look new, which enhances curb appeal and helps a house sell quicker.
When you're painting your house to sell, you'll want to stick with neutral or earthy tones, though you can choose white, beiges, greys, or even off-white colors. Depending on the room, you can even choose neutral shades of blue or green (like in the kitchen). You'll also want to avoid white in bathrooms.
The top five most popular siding colors for 2023, as identified by survey respondents, are: Off-white/cream. White. Light gray.
“A neutral paint palette should be used for a prospective buyer to envision their lifestyle,” she says. “Warm whites, beiges and grays are the go-tos and paints now come in many beautiful hues to choose from.” The most neutral of neutrals: white.
If you're looking to attract impulse buyers, look to red, orange, black, and royal blue.
Red is a highly popular color in marketing because it's bold, captures attention and can evoke powerful psychological responses. Red represents power, energy, excitement, passion and urgency. The urgency response is often a reason why fast-food chains and clearance sales frequently feature red.
Green, yellow and pink are among the most popular paint colours for lifting spirits in the home. To help households find the perfect wall colours for a happy home, the team at MyJobQuote.co.uk turned to Environmental Psychologist, Lee Chambers, to find out which shades can make us feel instantly happier.
America's least desired colors for home decoration: orange and pink. This is the result of a survey of more than 1,500 consumers by Modsy, an online interior design service. More than a third of survey respondents ranked these two colors as their least favorite, Apartment Therapy reports on the findings.
Choose light colors
Making the exterior of your home a light color is the best way to make your home look larger, brighter, and more inviting. Light colors such as white, ivory, pale gray, and sage green reflect higher amounts of light than dark colors, tricking the eye into perceiving the home as larger than it is.
White and cream colors work well
White lets the house do the talking so buyers can picture their furniture and accessories instead of the seller's. It's the top choice for 61% of experts1 when selling a home.
Fresh Paint will make your Home look Expensive
Choose from white, beige (yes beige is back!), cream and off-white colors. Dark brown and black are also on trend so will make your interiors look more upscale as well. Sherwin Williams often has sales – their paint is amazing!
Builder's Beige is the generic colour that most new homes come with. It usually is the colour that a builder uses for an entire subdivision of homes. These colours may actually have sophisticated sounding names but they are just different shades of builder's beige.
Colonial. Colonial-style homes have the highest resale factor when all other elements are equal. These two-story homes that often have a boxlike appearance are popular because of the amount of functional living space that they often have.
All of our interviewed experts agree that yellow is a no-go. Bright yellow is a distracting color and can take away from the rest of the room. Most yellow shades can make the room look dingy as well. That's why Sara Barney also recommends avoiding yellow-toned whites.
There's no question that respondents don't want to paint their walls black. Of the 627 total respondents, 269, or 42.9% of the votes, said that black is a definite no for their home.
Yellow is the colour of inspiration, happiness, and the sun (the power source of life). It also symbolises communication, self-esteem, and power. Even scientific research state that the hormone associated with happiness increases by yellow colour.
The University of Sussex and British papermaker G.F. Smith did research that found navy blue is a calming color—in fact, the most relaxing color in the world.
Red is more effective for impulse purchases, so it's a common buy button choice on ecommerce websites. But it's more effective for B2B software vendors too. When HubSpot A/B tested CTA button color for Performable, red out-converted green by 21%. Red seems to perform best across the board.
Purple is often used to show luxury, loyalty, courage, mystery, and magic. It's a very intriguing color as it soothes but also presents space for mystery and new ideas.
Purple. Purple is the color of royalty, success, wealth, and wisdom. Use it to soothe and provide calm. You'll also see it in cosmetics and anti-aging products.
The calming effect of the cool colors is associated with an encouragement of spending more. So, even if people would be drawn into stores by warm hues like reds, oranges, and yellows, once inside, colors like blue and green would be the ones that will make them loosen their purse strings.