Navy blue, sky blue, and aquamarine are particular favorites of seniors. Blue is a restful color with a calming effect. Blues can also instill trust and confidence. Soft blues connect to the spiritual or reflective mood.
Warm colors help create an atmosphere of coziness and security, which elderly people usually prefer. Rich colors like shades of gold, mustard, orange and yellow help bring in warmth and intimacy.
The best way to market to seniors is by mixing both online and offline strategies. The older demographic has Facebook (about 22% of users are ages 55 and over), and they also enjoy watching YouTube, Netflix, and Hulu. However, they're still going to respond positively to face-to-face interactions.
Even in the absence of disease, age brings with it declining vision. Aging eyes lose the ability to discriminate pale colors, making yellows and other pastels appear white. They are also unable to differentiate shades of blue, green, and purple as these cooler colors can read gray.
Contrasting colours
Dementia can affect how well someone can tell the difference between colours. Choose: contrasting colours on walls and floors. furniture and furnishings in bright or bold colours that contrast with the walls and floors, including beds, tables and chairs.
While few people younger than 70 have problems with color vision, the rate increases rapidly through later decades of life, with the majority of problems encountered with the blue-yellow colors.
Caramel, honey, gold, copper, and strawberry give a healthy brightness that makes us look and feel younger. (Framing your face with lighter shades draws the eye away from any complexion concerns, as well.)
Adults: Comfortable and relaxing shades of blue, green, and purple draw adults in. Older women are attracted to colors in the purple family. Shades include lavender, mauve, and plum shades.
Green – Quiet and restful, green is a soothing color that can invite harmony and diffuse anxiety. Blue – A highly peaceful color, blue can be especially helpful for stress management because it can encourage a powerful sense of calm. Purple – In many cultures, shades of violet represent strength, wisdom and peace.
Red is more effective for impulse purchases, so it's a common buy button choice on ecommerce websites. But it's more effective for B2B software vendors too. When HubSpot A/B tested CTA button color for Performable, red out-converted green by 21%. Red seems to perform best across the board.
It was found that psychologically, healthy elderly reacted positively to the single-color scheme of the Blue cool color, but elderly with depression reacted well to the contrast color scheme of the Blue-Yellow/Red cool color.
When looking at the type of colors that are involved in aging vision loss, the results of the study showed that nearly 80% of the abnormalities involved confusion of pastel shades of blue versus purple and yellow versus green and yellow-green.
Focus on abilities.
Older adults who focus on what they can do and find rewarding, rather than any decline in abilities, are happier. According to a study in The Gerontologist, accepting aging and adapting to age-related changes is vital to successful aging and well-being.
Using data from the Harvard study, two researchers showed in 2001 that we can control seven big investment decisions pretty directly: smoking, drinking, body weight, exercise, emotional resilience, education, and relationships.
Difficulty with everyday tasks and mobility
A person's mobility and dexterity will naturally decline as they age, which makes completing everyday tasks more difficult. This can gradually cause people to care for themselves and prevents them from being social, pursuing interests, or taking part in activities they enjoy.
Treatment options include over-the-counter eyedrops, over-the-counter eye ointments and prescription eyedrops. Eyecare providers can prescribe medications that reduce eye inflammation and increase your tear production.
Age-related macular degeneration (AMD) is the leading cause of loss of vision in people over 65 years of age.