1960s makeup overview Early 1960s makeup was largely a continuation of late '50s styles with soft blush, red-pink lipstick, matte eyeshadow, winged eyeliner, and lots of powder.
Face makeup in the 60s was minimal – no highlighter, no bronzer, and absolutely no contour! Women from the 60s would typically apply matte foundations and brightening concealers and set their makeup with a setting powder to make the base even more matte.
The '60s makeup is most famous for its dramatic eye looks with bold eyeliners and long, luscious lashes. Due to the bold eye makeup, muted shades were used for lipsticks, such as pale pink, light orange, and nude. The most popular eyeshadow shades in the '60s were black, gray, white, and blue.
The First CoverGirl Beauty Products In The 1960s
The vintage cosmetics company startled the industry with their phenomenal makeup products, and became one of the most best-selling beauty brands overnight. The original CoverGirl beauty products are highly valuable for collectors today.
CoverGirl. Originating from the minds at the historic skincare company, Noxzema, CoverGirl was first launched in the 1960s. The company that created foundations, pressed powders, and blushes used skincare ingredients that had been tested in Noxzema skin creams.
60s and 70s Lip Gloss
With the revolution, the trend for opaque or frosted lip colors was the epitome of Parisian chic and it ended up becoming a worldwide phenomena.
Ponchos, moccasins, love beads, peace signs, medallion necklaces, chain belts, polka dot-printed fabrics, and long, puffed "bubble" sleeves were popular fashions in the late 1960s. Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, work shirts, Jesus sandals, and headbands.
1884 AD. A French perfume brand named Guerlain became the first commercial lipstick manufacturing company. Their lipstick was made with deer tallow, beeswax, and castor oil which was then wrapped in a silk paper.
Many hippies went with a lighter makeup look that emphasized more color play on the eyes. It was light, effortless, and focused on adding depth to the eyes, along with loads of mascara and blush.
Lipstick. Red, pink, and brown shades were fashionable at the start of the decade and came back again about 1966.
The most popular eyeliner style was a fully lined eye in black with a winged upper lid. The mod look took this further by adding white liner behind the black on the upper lid or to wear white liner by itself on the lower lid.
The swinging sixties was a time of change. From the space race and the Cold War to free love and The Beatles, this era of self-expression led to an explosion of colour in 60s décor. Without doubt, vibrant colours were in vogue - most notably mustard yellow, orange, gold, and green.
1960s fashion was bi-polar in just about every way. Bright, swirling colors. Psychedelic, tie-dye shirts and long hair and beards. Woman wore unbelievably short skirts and men wore tunics and capes.
Sixties Style Icons: Audrey Hepburn
Audrey Hepburn was stylish in every decade, but with the release of Breakfast at Tiffany's in 1961 and My Fair Lady in 1964, the 1960s were when she became a real star.
The story begins over 5,000 years ago
The first known red lipsticks were made by crushing gemstones and wearing them on the lips in Mesopotamia over 5,000 years ago. Later, lipsticks would be made from red algae and fish scales.
Based on cosmetic cases found at archaeological sites dating back to 5,000 years ago, it's thought that Ancient Sumerians were the first to wear lipstick. These ancient cosmetics were made by mixing crushed gemstones with oils and waxes. Ancient Egyptians also wore red lipstick as an indicator of social status.
Mid '60s look
Outfits were often paired with plastic raincoats, fake fur, sandals, kitten heels, or white go-go boots. Another defining fashion moment from the mid '60s was the creation of the miniskirt. Miniskirts were often worn with tight sleeveless shirts and tall bright colored go-go boots.
Fashion in the 1960s became progressively more casual across all genders and ages. Womenswear followed three broad trends: a continuation of the previous decade's ladylike elegance, the youthful styles of Mary Quant and the Space Age influence, and the late 1960s “hippie” style.