Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
How Often Should I Use Purple Shampoo? Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple.
Purple shampoo works on natural blonde hair like it does on dyed or bleached blonde hair. Incorporating it into your blonde hair care routine will help protect your natural color and reverse any discoloration caused by chemicals, UV rays, and heat damage.
This is were the over using it can cause problems. "You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
What Is Purple Shampoo? Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Purple shampoo cannot lighten or darken your hair color. However, if you leave your purple shampoo on for too long, you may notice that your hair has a slight violet tone. This is more common with those that have silver and white hair colors rather than warm blondes and slightly darker hues.
Start by leaving it on for 2-3 minutes:
Depending your level of brassiness, 2-3 minutes should be enough time for the shampoo to do its work. After the time has passed, rinse thoroughly with cool water.
Our purple shampoo is designed to be used as a daily shampoo until your desired color is achieved. Once you've reached your perfect blonde color, alternate between purple shampoo and your regular shampoo.
Purple shampoo neutralises brassiness but enhances blonde pigmentation. To maintain a silver shade, your shampoo requires a stronger colour neutralisation. Silver shampoo is formulated with deeper purple pigments to target yellow tones in a much stronger way.
Blue shampoos are designed to counteract orange tones in brunette hair, while purple shampoos are used to banish brass in blonde hair. If you make the leap from brunette to blonde hair, make sure to switch to a purple shampoo to counteract the yellow tones that often appear in color-treated blonde hair.
While purple shampoo can often dry out hair, purple conditioner is supposed to smooth, soften and intensely moisturize.
Well, a purple shampoo works pretty much the same way: it counteracts brassiness and yellow tones in the hair by depositing purple pigment. Yellow and purple are opposites on the colour wheel, so a cool-toned purple will banish any signs of warm yellow.
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
Purple shampoo will not fade or remove red color but can impact its visual effect. A purple shampoo used sparingly can help remove bronzy and brassy tones. However, if you are trying to achieve a vibrant orange and red, which are warm tones, using a purple shampoo too often can tone down the vibrant visual effect.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
In this case, a biweekly treatment should be enough to banish yellow pigments, while leaving your golden or caramel blonde Opens in a new tab looking fresh and luminous. However, if your current shade is a cool blonde and warm tones are a big no-go, try a weekly purple shampoo routine to blitz unwanted tones.
Purple Shampoo
If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option with color pigments that's formulated to neutralize brassy yellow and orange tones in color-treated hair.
So if your hair is already light blonde, this continual lightening will cause the hair to become dry and brittle and then break. It will also lighten any natural hair, causing it to turn orange or yellow and giving highlighted hair a solid look.
It's important to note that the pigment in purple shampoo isn't a lightener or hair dye but a gentle toner that works overtime. So it can't darken your hair or make it any lighter. For this reason, if your hair tone is too dark, it won't make it any brighter.
Purple shampoos are also a fantastic addition to your salon retail offering to help your clients maintain their beautiful blonde hair between colour appointments.
Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.