Gen Zers are drinking less than young people in past generations: about 20 percent less alcohol per capita than millennials did at their age, according to a report from Berenberg Research.
A report from Berenberg Research shows Gen Z drinks 20 per cent less per capita than Millennials when it comes to alcohol consumption. Not to be outdone, the report also shows Millennials are drinking less than both Gen X and Baby Boomers.
Sober curious is a cultural movement and lifestyle of practising none or limited alcohol consumption that started spreading in the late 2010s, in particular among people from the millennials generation, and was coined by Ruby Warrington in her 2019 book Sober Curious.
Millennial Alcoholism. The National Institute on Alcohol Abuse and Alcoholism states that young adults make up 31% of all alcoholics. Just like how parents and older generations drink at home after a long day, so do millennials. However, they drink more during the weekends and any other event that involves a good time.
Baby Boomer Generation Trends
Researchers have found a steady increase in alcohol use and binge drinking in the generation that is mostly comprised of individuals in the 65-plus demographic. It appears that many in the baby boomer generation have embraced the mistaken notion that moderate drinking is good for them.
Gen Zers are drinking less than young people in past generations: about 20 percent less alcohol per capita than millennials did at their age, according to a report from Berenberg Research.
The spirits share of alcohol consumption is also amongst the lowest for Gen Z consumers out of all age groups in the United States. Gen Zers are some of the biggest consumers of ready-to-drink alcohol, comprising the largest share of cider, and seltzer buyers.
Beer drinkers have better mental and physical health than teetotallers and ex-drinkers, scientists have found. Enjoying a pint or two sees people rate their levels of health and happiness more highly, according to a team at the University of Murcia in Spain.
In 2021, it was estimated that around 62 percent of those aged 21 to 25 years in the United States were current alcohol drinkers, the highest rate of all age groups. Those aged 21 to 25 also had the highest rates of binge alcohol use.
The Beverage Styles Gen Z Gravitates Towards
Still, “They are more likely to drink tequila, Champagne, and pre-mixed cocktails than the average alcohol consumer. They are less likely to have beer, though that is still common among a large minority.”
People between the ages of 16 and 24, part of the group typically referred to as Generation Z, are the loneliest generation, according to new research.
Generation Z (Gen Z) is currently between 10 and 25 years old, born between 1997 and 2012, and research suggests that they are the most anxious generation to date.
Doing so may reveal why millennials are the happiest generation—like, ever. Their secret? Taking care of themselves. And that goes for mind, body, and spirit, experts say.
Never mind the fact that Baby boomers have been dubbed the Healthiest Generation, since they have the longest life expectancy of any previous generation, and that they were able to exploit advances in medical care and reap the benefits of public health campaigns highlighting the dangers of smoking and unhealthy diets.
The Greatest Generation commonly refers to those Americans who were born in the 1900s through the 1920s. The Greatest Generation members all lived through the Great Depression and many of them fought in World War II. These individuals have often been described as driven, patriotic, and team-players.
New research from talent management company Cangrade has looked at workplace happiness generation by generation. And a survey of 600 individuals found that Gen Z is the most unhappy generation at work. Just 59% of Gen Z workers are happy, compared to 69% for Baby Boomers and 76% for Millennials and Gen X.
Australians aged 18-24 years generally consume more standard drinks on a day they drink than any other age group. Those aged 70+ years are most likely to have 2 or less standard drinks per occasion.
It's pretty normal to feel bored in early sobriety, but it's kind of related to not being used to feeling calm or peace. The feeling of things being too quiet or empty does pass. Don't be scared. I promise you will have so much fun in life without alcohol.
The teetotaler (0 drinks/week) and the excessive drinker (8+ drinks/week) were projected to live to 92 and 93 years old, respectively. The same person having one drink per week was projected to live to 94, and the moderate drinker (2-7 drinks/week) was projected to live 95 years.
Many people considered this a medical recommendation to drink. Epidemiological studies indicate that moderate drinkers live longer than non-drinkers and heavy drinkers.
From record collecting and the resurgence of Kate Bush to '90s grunge and Y2K aesthetics, Gen Z is obsessed with nostalgia.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
“As expected, beer, wine, and vodka are in the top three of millennials' preferences,” says Mariana Fletcher, the head of analytics and insights at IWSR Drinks Market Analysis. “Millennials drank more beer during the pandemic compared to younger consumers.”