In the sales and business world, cold contacting a customer is generally done via phone or email without context or a prior business relationship. Cold text messaging is similar to cold calling and emailing in this way. Some specific examples of cold texting include texting a customer without their consent.
Cold texting falls under the same umbrella as cold phone calls or cold emails: reaching out to a contact you have no relationship with. If you purchase a contact list or find a prospect's phone number online, then any subsequent text messages you send them is a “cold text”.
Start every cold SMS conversation with a simple greeting. A “hello,” “hi,” or “hey,” followed by the prospect's first name. If you want to do a variation on this, (like “Hi [first name], how's it going?”) that's fine, but don't get into any specifics of who you are or why you're texting them just yet.
Texting: A Better Alternative to Cold Calling
Why? Well, for starters, it's a more effective way to reach new leads. As mentioned earlier, the vast majority of people still read all of their texts. With cold calling, on the other hand, you're lucky if 10 percent of prospects actually answer the phone.
In short, no—cold texting is not legal in most places.
In the US, regulations from the Federal Communications Commission (FCC) and the Telephone Consumer Protection Agency (TCPA) require businesses to get specific opt-in from prospects or customers before they can send SMS messages.
What Is Dry Texting? Dry texting is what happens when someone gives you short, non-engaging replies in a texting conversation. It can also be super repetitive and just plain boring, says Claudia Cox, a relationship coach and founder of Text Weapon.
Don't hang up without a follow-up.
Schedule another call or a follow-up meeting. Don't let your prospect think they're only worth one touch—make sure that, no matter their reaction to your cold call, they feel rewarded enough to warrant another conversation.
Key Cold Calling Statistics
The average B2B salesperson makes about 35 calls a day, while some report as many as 100 calls a day for phone bank workers. 82% of buyers accept meetings when salespeople reach out to them. 69% of buyers accepted one or mold cold calls from a salesperson in the last year.
Ask Open-Ended Questions
By starting your question with 'who,' 'what,' 'where,' 'when,' and 'how,' you give your prospect more room for response. Cold calling is a two-sided conversation and you want to learn as much as you can about your prospect, what they do, and their needs.
We fumble because low external temperature causes the body to restrict blood flow to the hands. The network of tiny capillaries in the hand constrict to reduce blood flow. If you then warm your fingers quickly, the capillaries rapidly swell once more.
One of the most common reasons cold calling can be so stressful is the fear of rejection. To succeed in B2B sales, you must be able to overcome this fear. Fortunately, there are some tricks you can use to come out on top. Check out our guide How to Cold Call, Connect, Convert, and Crush on the Phone.
Late mornings at around 11 am (right before lunch) and late afternoons between 4 to 5 pm (before the end of the workday) are the best cold calling times. The middle of the week (Wednesdays and Thursdays) are the best days to reach prospects.
Cold emails and cold calls are both effective in their own right when prospecting. The difference between the two is a matter of volume and convenience versus directness. Cold emails are generally easier and less time consuming than cold calls, but cold calls are more effective at gathering direct responses.
A good cold caller must know everything there is to know about the product they're selling. Conduct your primary research on your prospects. Use the insights you gain to make your cold calls even more successful. Research the best times to cold call and get dialing!
Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.
Reply within 30–60 minutes to play it a little cool.
While it's okay to reply later if you're actually busy, purposefully waiting to text somebody might feel disrespectful if you're available. If you had to make the person wait for more than an hour, offer them an apology and explain what kept you from messaging them.
Key Takeaways. If a guy does not text you back immediately, there might be valid reasons like preoccupation with work, wanting some space, or being just not into you. When he does not text you back, do not bombard him with texts. Focus on yourself and go out and enjoy yourself with your friends.
Is a player likely to text you every day? Most players won't text you every day. Players typically don't invest a ton of time into chasing someone—they've got too many girls to go after. Also, a player will usually have enough confidence to ask you out relatively quickly.