Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change.
They're nostalgic. Gen Z are 19% more likely than other generations to say they prefer to think about the past rather than the future. Their fondness for the past is most prevalent in their music and fashion preferences, with 90s music their second-favorite genre (among Gen Zs).
Often called the activist generation, Gen Z is quite instrumental in raising voices to champion mental health concerns, raise awareness about climate change and social justice as well as educate people about sustainability and the fast fashion movement— things that can be deemed to be the top Gen Z trends of 2023.
More than half of Gen Z (54%) say they hang out with friends virtually while they game, and an additional 39% say they hang out with them in-person while playing.
Age ranges from Gen Z to Baby Boomers explained. Millions of Gen Z are set to turn 21 this year. G eneration Z's oldest members are turning 26 in 2023, with millions in the social demographic set to come of age this year.
Both Gen Zers and Millennials in our survey cited the same top two issues: inflation and access to reproductive healthcare. However, there were some slight generational differences in the issues young people consider their main priorities.
More than other generations, Gen Z wants to have their voices heard. They want agency to create a future that they find meaningful. Enlist their energy and problem-solving skills. Build a culture of reverse-mentoring.
Gen Z TikTokers aren't just downloading and absorbing content. They're creating it. 83% of TikTokers have created a video themselves. Since the platform makes it so easy to create, with intuitive in-app features and a simple interface, it's no wonder Gen Z are ready to put their content out there.
Some 20% of those surveyed chose Nike as their favourite brand, with Apple (8.5%) and Adidas (8%) taking second and third spot. The other seven places, making up the top ten, included Primark (6%), Asos (5%), H&M (4.5%), Spotify (3.5%), Dr.
A: The textured bob, the shaved side, the bold pixie cut, the braided updo, and the sleek center part are some of the most popular hairstyles among Gen Z.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
Generation Z, aged 10 to 25, comprises one of the largest groups of Passionates – those who report the most intense feelings about a range of global issues, second only to Millennials. In fact, Gen Zers demonstrate more passion for the issues they care about (31.6% vs. 18.9% for the other three generations combined).
Gen Z is the name given to the current generation of young people by many demographic researchers. According to the Pew Research Center, Generation Z consists of people born between 1997 and 2012.
Gen Zers are known for their digital literacy and creative thinking, which is evident in their influence on various aspects of society. Gen Z is driving change in various industries, from fashion and beauty to technology and social media. They are setting trends that are rapidly shaping our world.
The Greatest Generation commonly refers to those Americans who were born in the 1900s through the 1920s. The Greatest Generation members all lived through the Great Depression and many of them fought in World War II. These individuals have often been described as driven, patriotic, and team-players.
Letter Solver did research to determine the most loved Gen Z slang words. The terms “sleeping on” and “yeet” were the most popular. “Sleeping on” is used when someone is saying a person is missing out on something good, while “yeet” is used to mean “throw,” but also as a generic positive exclamation.
They want flexibility, they want to be able to work at the times that are more suitable for them and they want a better culture.”
They're impulsive. Another weakness of Gen Z is that they can be quite impulsive. With instant gratification being so easily accessible, this generation has difficulty waiting for anything. They want what they want and they want it now!
What are the values of Gen Z? Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace.
51% of Gen Zers are afraid money issues will prevent them from doing what they want in life. 43% are afraid they won't earn enough money to be happy. 37% feel pressure to compete financially with peers. 36% feel they will never achieve financial security.
In a 2022 report, the U.S. Census designates Generation Z as "the youngest generation with adult members (born 1997 to 2013)." Statistics Canada used 1997 to 2012, citing Pew Research Center, in a 2022 publication analyzing their 2021 census.
What years are Gen Z? Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that set Gen Z apart from Millennials.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)