According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.
TikTok Users by Age
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30. The share of TikTok users decreases in size as age groups advance. Perhaps unsurprisingly, those aged 50+ make up the smallest share of TikTok users at just 11%.
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Two-thirds of U.S. teenagers told a 2022 Pew survey that they are on the app, and 16% said they use it constantly. In 2021, the average time kids and teens spent on TikTok grew to 91 minutes a day, up from 82 the year before, according to a report by TechCrunch.
TikTok Statistics In 2023 (Our Top Picks)
TikTok has over 1.677 billion users globally out of which 1.1 billion are its monthly active users as of 2023.
TikTok is Most Popular With Younger Generations
Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.
The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that the TikTok userbase is aging up (so get on it now!).
Major social media platforms, including Twitter, Instagram, Facebook and TikTok, require users to be at least 13. This includes those in Australia and New Zealand. This minimum age requirement stems from 1998 US legislation which banned the collection of children's personal data without parental consent.
Jean Twenge, our nation's leading researcher on how social media impacts child and adolescent development, recommends that no child under 13 should be on any social media, including TikTok. And I would add that many 13-year-olds aren't ready. TikTok offers a curated version of their app for under-13s. Don't use it.
Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the basic TikTok features, although there is a way for younger kids to access the app.
A record-breaker. in a quarterly period, with 315 million downloads globally in the first three months of 2020. use the app, including about one in five people born since 2006. That's an estimated 537,000 young Australians.
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 116.5 million TikTokers residing there.
The app is letting users restrict their videos so only viewers only the age of 18 can watch. In a blog post, TikTok announced an expansion of its Content Levels, which group the app's users by age and restrict the content seen by younger groups.
TikTok's YoY decline.
After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”
But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China. In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin.
Because TikTok uses algorithms to show users new content, it's easy for young people to come across inappropriate or upsetting videos. The platform also has communication features that allow users to privately message each other which could put your child at risk of being contacted by someone they don't know.
Watch out for inappropriate content
People of all ages use TikTok, and a lot of the videos involve lip-synching or dancing to pop hits. So, your child could come across swearing, scantily clad adults, and suggestive dancing. Elgersma says she's heard reports of nudity but hasn't come across any herself.
You have to enter your birth date to set up an account, but there's no age verification, so it's easy for kids under 13 to sign up. Common Sense Media rates Snapchat OK for teens 16 and up, mainly because of the exposure to age-inappropriate content and the marketing ploys, such as quizzes, that collect data.
1 ENABLE device-level parental controls
TikTok states that the app is intended for users aged 13 years and over and has a 12+ App Store rating.
Zigazoo, the startup known for its TikTok-style video-sharing app for kids, is launching a separate app targeted at Gen Z users.
Parents can learn to trust that their kids are using TikTok under the conditions they've agreed upon, and kids can learn responsibility when it comes to social media privileges. Using TikTok can also create teachable moments and foster conversations about important topics that may not come up organically otherwise.
Analysts expect the number of TikTok users in the US to continue rising for at least two more years. In 2024, this is set to grow by 3.2% and surpass the 100 million mark for the first time. An annual increase of 2.6% is forecast for 2025, which will bring the total number of US TikTok users to 103.3 million.
TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.