It's pretty simple— if you're just using Instagram for personal reasons or to connect with friends and family, the average number of Instagram followers is 150, which is ultimately pretty low.
Average number of Instagram followers
Globally, more than 26.43% of Instagram followers have less than 1,000 followers. The largest segment are users that have between 1,000 - 10,000 followers with 49.94% and together the two segments make up the majority of Instagram users with 76.37%.
500 Instagram followers may not seem like a lot, but it is a great starting point for building your Instagram profile. It shows that you have a following and can create content that resonates with people.
Of the more than 7 million influencers in the world, 66% have between 5K - 15K followers. Moreover, 13.84% have between 15K - 25K and 2.8% have between 25K - 35K, which indicates that the number decreased successively. Only 5.7% have 65K or more followers, so the vast majority are in the lower ranks.
Is 100 followers on Instagram good? While 100 followers may not seem like a lot, it's a good starting point for businesses just starting on Instagram. It shows that your content is resonating with your audience and that you're building a community of loyal followers.
Second Level – 5,000 to 50,000 Followers
Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram. The second level represents Instagram users with between 5,000 and 50,000 followers.
How Long Does it Take to Get 100K Instagram Followers? I would plan for a year. Sure, you can have a viral Reel and grow overnight, but this isn't the reality for MOST people. A year is enough time for you to develop some good content creation habits and start making a plan for your growth!
Influencers fall into certain categories based on their reach: Nano-influencers: 1,000–10,000 followers. Micro-influencers: 10,000–50,000 followers. Mid-tier influencers: 50,000–500,000 followers.
To earn $1,000 a month, you will want at least 10,000 followers. How much do you make with 10k Instagram followers? With quality content, a marketable niche, and good engagement, you can earn $1,000 or more monthly with 10,000 Instagram followers.
You can make thousands and lakhs of rupees in 12k followers. But it depends on the niche, engagement with the content, and what monetization method you are using. Ultimately, it also depends on how much your audience loves your content? Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post.
For instance, the nanoinfluencer category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100k and a million followers, and influencers in the mega category have over a million followers.
Do you get paid for 1,000 followers on Instagram? Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post.
An influencer with 1 million followers is considered a mega-influencer, and the earning potential per sponsored post ranges from $5,000 to $25,000 or even more. According to Hopper HQ's Instagram Rich List, most influencers with over a million followers charge between $10,000 and $15,000 per sponsored post.
More followers mean you get more eyes on your Instagram content. Getting 10k followers on Instagram is a significant milestone for brands.
10K Followers on Instagram: The Benefits
So what happens when you reach 10k followers on Instagram? You now have access to the Swipe Up Link in Stories tool and can upload longer videos on IGTV. A more intangible benefit to your Instagram account is “social proof.”
Yes, it is. Gaining followers takes work, time and commitment. To grow a significant amount like 10k, you will need a social strategy in place and you should consider working with a Social Media Specialist to help you. That said, if you want to grow your online presence, focus on consistency, quality and videos.
According to CNBC, someone with 5,000 Instagram followers and 308 sponsored posts a year can make $100,000. How much money you make will depend on other factors, sure. But the point is – you can make money on Instagram. And what's great about being an Instagram influencer is that there's no barrier to entry.
There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.
It was estimated that an account with 10k-15k followers can easily attract several brands and get $150-$200 per post and earn more than $1,000 every month. For example, an estimate made in the UK says that you need to have 17k followers on Instagram to get an average UK wage.
These can include engagement rate, growth rate, niche, and demographics. Many reports estimate an Instagram account with 10k followers is worth $100 XXX. Remember, this value isn't set in stone and can fluctuate. You will want to do in-depth research before buying or selling.
However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.)
Follower growth rate benchmark: The average Instagram account sees a follower growth rate of 1.69% each month. If you're not hitting that mark, check out these tips for growing your Instagram followers.
Doing sponsored posts for brands that want to get in front of your audience. Becoming an affiliate and making a commission selling other brands' products . Creating and selling a physical or digital product, or offering a paid service. Selling your photography.