The average Instagram Story view rate is 7.2% of your following. However, the average reach for posts is around three times more than Stories. That doesn't mean you should give up on Stories altogether.
Larger: Brands with large followings (+501K) should aim to meet or exceed an average Reach Rate of 8% for an Instagram post and 1% for an Instagram Story. Smaller: Brands with smaller followings should aim to meet or exceed the higher benchmark of 34% of their audience through posts and 7.5% through Stories.
The industry standards for good engagement rates are between 1% and 6% according to Scrunch. As a general rule of thumb, don't let your engagement rate float below 1%. Luckily, it's way easier to raise your engagement on Instagram stories than on posts or Reels! Why?
1. Post between one to seven Stories each day. Our research says to post one to seven Stories per day, but Instagram says two Stories per day is ideal to foster growth on the app. So you might need to experiment to find out what works for your brand.
I thought it was a bug. It had to be! But no, it turns out that 100 clips is the maximum number of clips that can be posted to Instagram Stories within 24 hours. Post more and it deletes the ones from earlier.
DAUs – Instagram daily active users: 500 million daily active users access the Instagram app globally. Instagram Stories surpassed rival Snap Chat's 150 million DAU's in 8 months, now reaching 500 million people a day.
On average, Instagram Stories record a 4.42% organic video view rate. But when broken down by account's follower size, we have the following values: profiles with less than 5K followers: an average video view rate per Story of 7.45%; accounts between 5-10K followers: a Story average video view rate of 5.07%;
To calculate reach rate, divide the total reach of a post by your total number of followers. For example, if you have 500 reach and 2000 followers, your reach rate is 25%. Reach benchmark: The average reach rate for brands with large followings is 12% for posts and 2% for Stories.
Divide the number of viewers of your last story by the number of people who saw your first post. This stat tells you how good your posts are at grabbing and retaining attention. It's natural to see a bit of drop off after the first one and every business is going to have a slightly different ideal completion average.
“The Instagram algorithm recognizes who you are regularly interacting with and will then place them at the top of your Instagram Stories viewers list, because it knows those are the accounts you care about (or stalk), the most,” said Julian Gutman, product lead for Instagram home.
If you're not getting the Instagram Story views you want, it could be because you're posting at the wrong times. If you're posting to your Story at a time when your followers aren't active, then it makes sense that you're not getting many views. This is because Instagram prioritizes new content.
The average impressions for a Story is the Impressions divided by the Reach. That is to say, the average number of views divided by viewers for this Story. The Impressions are the number of times your Story is viewed. One person can see your Story multiple times, and be counted each time.
Story viewers is a list of people who have viewed your Instagram Story. It includes the total number of people who've seen your Story, plus the user names of each viewer. The total number of views on this list includes replays, so you might see more views than usernames.
To look at who's seen your story, open your story and swipe up on the screen. You'll see the number and the Instagram usernames of the people who have viewed each photo or video in your story.
Should you post one story per day, or more? And can you post too many stories? Here's what you need to know about the frequency of posting on Stories! For most social media platforms, the general rule for brands is: try to post once a day but definitely not more often than three times a day.
The average reach rate can be calculated by dividing the total reach of a post by the total number of followers and multiplying the result by 100.
1:2 = Average: A slightly positive follow ratio is indicative of a new, yet growing account. 2:10 = Quality: An account in this range has proven they are worth a follow. 10:300,000+ = Influencer: An account in this range easily gains new followers and has a major influence on their social media sphere.
The way Instagram sorts the story viewers is determined by a secret algorithm. This algorithm takes into consideration the profile visits, likes and comments to rank the viewers for a story. The order of viewers is based on how others interact with you on the platform rather than the way you engage with these profiles.
To earn $1,000 a month, you will want at least 10,000 followers. How much do you make with 10k Instagram followers? With quality content, a marketable niche, and good engagement, you can earn $1,000 or more monthly with 10,000 Instagram followers.
How much money can you make on Instagram? HypeAuditor's survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.
BTS' V broke several Instagram records
Soon, the K-pop idol became the fastest user to gain 10 million followers on the platform and the quickest to garner 1 million likes.
Anything above 100 thousand impressions and 500+ likes is assumed as a viral post. However, some posts get 200k, 500k and even more than millions of impressions (happen rarely).
Instagram Stories are massive. Everyone who's anyone loves them. Top apparel brands like Adidas, hugely popular sports teams like the New England Patriots, and leading media outlets like CNN all use Stories on a regular basis.
Overall, our research found that posts did a significantly better job reaching audiences than Stories. This disparity could be for a variety of reasons. Followers may prefer scrolling to tapping through Stories, feeling they get more value out of posts, or perhaps, some Instagram users avoid Stories altogether.