In 2023, the overall best time to post on Instagram is 4 AM (calculated in local time across time zones). To find this data, Later analyzed over 11M global image, video, carousel, and Instagram Reels posts.
Hubspot favors the time between 2 pm and 3 pm (CDT) and Thursday as the best day to post on instagram. Sprout Social deduced Wednesday at 11 am and Friday from 10 am–11 am as the preferred time slots. Search engine Journal favors Monday, Tuesday, and Friday at 11 am and Tuesday at 2 pm.
✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement. ✅ Sunday is the worst day to post on Instagram (no surprises for guessing here!). ✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.
Between 10 A.M. & 3 P.M. is the best time of day to post on Instagram. However, the proportion of engagement you get also depends on the day of the week you post. Generally, the best time of day to post on Instagram is before work, during lunch; & after work.
The most consistent engagement occurs in the evenings, for all seven days of the week. Engagement begins to pick up while people are on their lunchbreak and climbs steadily throughout the afternoon and evening. Peak times for Instagram posts are between 8:00 p.m. and 9:00 p.m.
In general, the best time of day for all time zones is to post from 11 am to 3 pm (though 11 am to 1 pm is in that range). Avoid posting in the early morning or late afternoon for the most engagement.
The worst time to post on Instagram is observed on Saturdays and Sundays, particularly in the morning and midnight. Overall, people are the least active from 1 am to 5 am. It all comes to your specific audience and when they are most active on the platform.
42.1 million likes
The latest entrant to the top liked Instagram posts is a common upload featuring football greats Cristiano Ronaldo and Lionel Messi playing a game of chess, sponsored by fashion giant Louis Vuitton – the posts racked up these likes in under 24 hours!
Generally speaking, posting during the morning hours tends to generate some of the highest engagement; however, posting after 9:00 a.m. may see a drop in engagement due to work and school hours. Whereas posting at night may receive less engagement due to users being asleep.
These posting times can work as a good starting point for your own research if you have no idea where to even begin, but again, they should only act as a starting point. Retail: Wednesday (3 p.m.) and Friday (11 a.m.–12 p.m.) Media and entertainment: Friday (9 a.m.) Tech: Wednesday (6 a.m. and 9 a.m.)
Current record
On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.
Based on Instagram post engagement rates, we see these as the worst time to post on Instagram: Monday to Thursday evenings after about 8 or 9 pm. Friday, Saturday, and Sunday afternoons.
Hashtags make your posts easier to find.
And the more people that find and view your hashtags, the higher the likelihood that you'll receive likes and comments.
If you like your own post, you will likely get many many more views. But instead of being worried about whether people will think you are weird or whether you feel weird doing it. Do it, trust me. Let me give you an example of the traction you can get by liking your own post.
Answer: As of May 2022, the most liked post on Instagram is the photo of an Egg by the account @world_record_egg, with 55.9 million likes.
The universal best time to post on Instagram is 11 AM on Wednesdays. We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week. And that makes sense — it is a perfect time to take a break from work or school and do some scrolling. (And liking.
Currently, the 100 most popular Instagram hashtags are as follows: #love. #instagood. #photooftheday.
Share only photos and videos that you've taken or have the right to share. As always, you own the content you post on Instagram. Remember to post authentic content, and don't post anything you've copied or collected from the Internet that you don't have the right to post. Learn more about intellectual property rights.