According to our 2022 survey of 1000+ marketers, the best times to post on social media – across all industries and platforms – are 6 PM to 9 PM and 12 PM to 3 PM. The best day to post is Friday.
Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. But every network has its own sweet spot. The best time to post on Facebook is 10:00 AM PST on Mondays. The best time to post on Instagram is 9:00 AM PST on Mondays.
“Typically, we like to post early in the morning and mid-afternoon. For Instagram, that means we try to post anytime between 8 AM – 12 PM PST or 4-5 PM PST on weekdays.”
What time of day is social media most active? According to a recent study, the most active time for social media use is between the hours of 9:00 p.m. and 11:00 p.m. This is likely due to the fact that people are more likely to be browsing the internet in the evening, after they've completed their work for the day.
If you have a business profile on Instagram, you will have data similar to your Facebook Insights in your Instagram Insights. Look for the Audience section in your Instagram Insights to see the days and hours when your followers are most active.
You can directly jump to a section of your choice or keep scrolling. ✅ If you are looking for the highest levels of engagement, Tuesday is the best day to post on Instagram. ✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement.
The best time to post on Instagram totally depends on your audience. Still, the popular times to post on Instagram suggest posting between 6 am-9 am, from 12 pm-2 pm, and in the evening between 5 pm-7 pm.
You also should not post content too early in the morning or late at night, though there may be exceptions. For most people, they will be dead asleep, and by the time they wake up, the post will be long gone from their feeds.
Based on an analysis of 30,000 social media posts, Hootsuite found: The best overall time to post on Facebook is between 8 a.m. and noon on Tuesdays and Thursdays. Of course, you'll need to think about the time zones in which your audience lives when planning these posting times.
What Are The Best Times To Post On Social Media? Summary: The best times to post to social media in 2023 are 7:00 PM, 3:15 PM, and 8:41 AM in your target audience's time zone. The best hourlong periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM in your target audience's time zone.
Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Twitter: Post between 2 and 3 times per day. Facebook: Post between 1 to 2 times per day.
You will get the most consistent engagement on weekdays from 9 am–3 pm. The worst day is Sunday, which sees the least amount of engagement. You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day.
High opportunities for engagement start midmorning and go through early evening hours. The best times to post on Instagram for education are Tuesdays at 11 a.m. and from 1 to 4 p.m., Wednesdays at noon and 3 p.m., and Thursdays from 10 a.m. to noon.
Does Posting Time on Instagram Really Matter? The short answer: yes. Posting at your personalized best time to post on Instagram (more on that, later) increases the likelihood of followers actually seeing and engaging with your posts.
Prioritize scheduling during a lunch break (11 am-1 pm) and evenings (7-9 pm). By lunch time everyone is looking for a break and to catch up on everyone else's Instagram feeds. You don't want users to miss out on your stellar content simply because they're too busy.
Generally speaking, posting during the morning hours tends to generate some of the highest engagement; however, posting after 9:00 a.m. may see a drop in engagement due to work and school hours. Whereas posting at night may receive less engagement due to users being asleep.
It is believed that posting on Instagram at night doesn't yield the required results. Some people might be active but it will only be a small proportion of your audience. According to every metric, the best time to post on Instagram is generally mid-mornings, early afternoons, and late evenings.
If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). Yet some studies differ on this. Later found good results from posts between 1 am and 4 am. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday.
Go to Insights → Audience and scroll a bit down, and you'll see on which days of the week — and which approximate times — your followers are the most active on Instagram. This data gives you a good understanding of the best times to post, based on your own audience.
Question: How to tell if someone viewed your Instagram? Answer: Instagram doesn't have any in-built feature that allows users to check who has been investigating their profile, ensuring the anonymity of everyone on the platform.
The most consistent engagement occurs in the evenings, for all seven days of the week. Engagement begins to pick up while people are on their lunchbreak and climbs steadily throughout the afternoon and evening. Peak times for Instagram posts are between 8:00 p.m. and 9:00 p.m.
General Best Times
Our analysis suggests that the best time to post on Instagram for Australian users is between 7 PM to 9 PM (AEST) during weekdays. This is the peak active time when users are winding down from the day and frequently check their social media.