Marketline's most recent industry trend research indicates that traditional brand names are the most popular in the Australian functional drinks market. Red Bull had a value share of 26.2% in 2020.
How much market share does Red Bull have? As of 2020, Red Bull had a very strong 43% of the global share of the energy drinks market. With Red Bull and Monster accounting for a whopping 82% combined market share of the global market.
Top Energy Drink Brand – Red Bull
The brand offers the Red Bull original flavour, also available in a sugar-free version, as well as limited-edition flavours like watermelon and tropical. Prices start from about $4.10 for a single can or $8 for a pack of four.
Revenue in the Energy & Sports Drinks segment amounts to US$3.01bn in 2023. The market is expected to grow annually by 5.07% (CAGR 2023-2027).
Answer: In 2021, the company earned USD 8 billion from sales of 9.8 billion cans alone. Red Bull sold over 11 billion cans in 2022, earning USD 10.2 billion. Question: How much is Red Bull worth now? Answer: According to research by 'Statista', Red Bull's brand value was USD 18.5 billion dollars in 2022.
Despite being the most famous energy drink globally, investors cannot purchase shares in Red Bull. Red Bull has no public stock price because it is not publicly listed on any stock exchange.
Red Bull. Red Bull takes the top spot on the list of the top-selling energy drink brands. The brand started in Austria in 1987 and has reigned supreme in the energy drink market. Today, Red Bull sells over 7 billion cans worldwide per year.
Fossil fuels contributed 71% of total electricity generation in 2021, including coal (51%), gas (18%) and oil (2%). Coal's share of electricity generation has declined from 83% in 1999-00 while the shares of natural gas and renewables has increased. Renewables contributed 29% of total electricity generation in 2021.
Origin Energy, AGL and EnergyAustralia are the largest energy companies in Australia. Known as the 'big three', each has a significant share in the residential electricity and gas markets of New South Wales and South Australia.
Red Bull has battled to keep its top place in the Australian market, with strong competition from energy drink V, which is owned by beverages company Frucor Beverages, and Coca-Cola Amatil's Mother brand.
Red Bull's brand is ranked #38 in the list of Global Top 100 Brands, as rated by customers of Red Bull. The Coca-Cola Company's brand is ranked #55 in the list of Global Top 100 Brands, as rated by customers of The Coca-Cola Company. Their current market cap is $215.34B.
Leading energy drink brands in the U.S. 2022 based on sales
In that year, the leading energy drink brand in the United States was Red Bull, based on generated sales of about 6.85 billion U.S. dollars. Energy drinks belong to the non-alcoholic beverage category.
Looking at the per capita sales volume in the energy drinks market worldwide in 2021, the United States was the leading market, followed by the United Kingdom, Japan, and Spain. Energy drinks are one of the top-selling beverages in the United States and have increased in popularity in recent years.
Dominates the Market: Within its sector, the energy drink market, Red Bull tops the United States market. It is the global leader.
Red Bull's competitors include VEZLON, MIIND, Doubdle, Fizix. Red Bull ranks 1st among 6 competitors.
An ABC News article published in 2018 described lemon, lime, and bitters (LLB) as "Australia's national drink". Lemon, lime, and bitters is a mixed drink made with (clear) lemonade, lime cordial, and Angostura bitters. The lemonade is sometimes substituted with soda water or lemon squash.
Australia's national alcohol guidelines use the 'standard drink' as a measure of alcohol consumed. One standard drink is defined as containing 10 grams of alcohol. The number of standard drinks in a serving of alcohol varies between type, size, brand, packaged or poured drinks.
These are the most popular beers in Australia according to 2022 sales data obtained by market research company IRI Australia. Great Northern Brewing Co is the most popular beer in Australia.
Australia's Energy Production, Consumption and Exports
Australia is the world's largest exporter of coal. Coal accounts for more than half of Australia's energy exports.
Momentum Energy is 100% Aussie-owned. Their parent company is Australia's largest renewable generator making them a great pick for customers looking for renewable energy. Momentum sells electricity in VIC, NSW, SA and South-East QLD.
Along with blue-collar workers and gamers, university students are one of the key cohorts for energy drinks in Australia.
Red Bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink. The Red Bull Summer edition made an appearance at number 5 in 2021 (replacing Monster ultra).
It is the US where the greatest number of those searching "Red Bull" are based with 465 US searches per day on average.
Red Bull dominates the industry with their 8.4 oz cans in an array of flavors and varieties, including sugar free and total zero (Fontinelle, 2021).