Their general findings were: 1) Black and white were consistently rated as the most readable; 2) Color combinations that included black were rated more readable than those that did not; and 3) Darker text on lighter backgrounds were rated higher than lighter text on darker backgrounds.
Black text on a white background provides maximal value contrast and, therefore, optimal readability for body text. Black text on a white background provides maximal value contrast and, therefore, optimal readability for body text.
Studies have shown that warm white or soft white lights in the 2700K-3000K (Kelvin) range can help reduce eye strain and improve sleep quality, making them the perfect choice for cozy reading nooks and bedroom study sessions.
In general, light backgrounds help with readability. White is a common choice for a background and provides great readability, especially when text is black, blue, or gray. If you are using a white background, don't use light colors, like yellow, as the contrast is not high enough.
Use dark coloured text on a light (not white) background. Avoid green and red/pink, as these colours are difficult for those who have colour vision deficiencies (colour blindness). Consider alternatives to white backgrounds for paper, computer and visual aids such as whiteboards. White can appear too dazzling.
Avoid red and black combinations. People who cannot detect red will confuse red and black, so the item will not be legible. Avoid red and green combinations. Approximately 5% of people cannot distinguish between red and green.
The study found statistically significant gender differences in relation to yellow, white and green-yellow. All three colors were perceived as more attractive by women than by men.
Yellow is the epitome of joy, happiness, cheerfulness, optimism—you name it. Anything happy is almost always yellow. The wavelength of yellow is particularly long, making it have one of the most powerful psychological meanings while also being the easiest color to visibly see.
Yellow. Yellow symbolizes happiness and warmth in almost all cultures. It's the color that grabs users' attention more than any other color. McDonald's and IKEA both use yellow in their branding to give off the feeling of friendliness and positivity.
Gazing into people's eyes can offer insight into whether they can be trusted, and according to new research, this perception may have something to do with eye color. A study published in the journal PLOS ONE found that brown-eyed people are believed to be more trustworthy than blue-eyed people.
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Blue paper, blue ink, or blue highlighting can be used to help improve reading comprehension too.
Not giving red hair extra care
“Red is the hardest color to keep lustrous and the hardest color to remove,” she adds.
Green – Quiet and restful, green is a soothing color that can invite harmony and diffuse anxiety. Blue – A highly peaceful color, blue can be especially helpful for stress management because it can encourage a powerful sense of calm.
Yellow was most often associated with a normal mood and grey with an anxious or depressed mood. Different shades of the same color had completely different positive or negative connotations.
Happy colors are usually thought to be bright, warm shades, like yellow, orange, pink and red, or pastels, like peach, light pink and lilac. The brighter and lighter the color, the happier and more optimistic it can make you feel.
Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons. Women are attracted to men wearing red because, according to one study, it sends signals of status and dominance.
Clothes with gray undertones can wash you out and make you seem older, says Natalie Jobity, an image consultant and author of Frumpy to Fabulous. “This is especially true about the colors you wear closest to your face, like those in scarves,” she says.
Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility. Both men and women also like green and red as top favorite colors.
Green, blue, grey and violet promote calm and a feeling of well-being. Blue reduces appetite and lowers body temperature. Blue is also the preferred colour for those with a visual impairment. Green helps to relax the nervous system and lessens feelings of stress.
Blue is definitely a safe color that can cultivate user's trust and be accepted, blue is a typical example of color in UI design. If you have no better choice, just use blue.
Red-green color blindness
The most common type of color blindness makes it hard to tell the difference between red and green. There are 4 types of red-green color blindness: Deuteranomaly is the most common type of red-green color blindness.
Red is a colour that people with dyslexia are probably intimately familiar with. It's the colour of the pen that's commonly used to highlight spelling mistakes and low marks in school; it's the colour a fail mark comes up in; it's a colour that generally means stop- stay where you are - don't progress or go forward.
Red is the colour of dyslexia awareness.