The majority of Australians who use social media are on Facebook in 2023, with 73.8% using the king of platforms in terms of usage.
In Australia, Meta-owned social media platforms continue to dominate, with Facebook boasting the largest user base. As of December 2022, an estimated 79.2% of Australians actively use the platform.
The state of digital in Australia in 2023
There were 25.31 million internet users in Australia at the start of 2023, when internet penetration stood at 96.2 percent. Australia was home to 21.30 million social media users in January 2023, equating to 81.0 percent of the total population.
How many people use Instagram in Australia in 2023? There were 14 385 300 Instagram users in Australia in May 2023, which accounted for 54% of its entire population.
Celebrating our thriving community of 8.5 million Australians and 350,000 businesses. TikTok is a special place where Aussies come to connect with communities, be entertained, grow their business, and create and discover with people from around the world.
In total, WhatsApp claims around 12 million active users, and more Australians use the app more than Facebook Messenger. In fact, WhatsApp is now the third most used social network in Australia, showing its strengths are not just limited to messaging alone. WhatsApp's popularity stretches beyond Australia.
There were 21 904 700 Facebook users in Australia in April 2023, which accounted for 82.1% of its entire population.
Australian TikTok Stats
As of October 2022, TikTok has become Australia's seventh most-used social media platform. 6.0% of 18-64 year-olds say TikTok is their favourite social media platform. Australians spend 23.4 hours per month on TikTok – an increase of 40% from 2021.
Facebook Messenger had an estimated 14.7 million monthly active users in Australia in June 2020, while Facebook-owned WhatsApp had an estimated 8 million monthly active users.
Twitter – News is something Twitter does much better than Facebook. You have more control over what you see and can keep your newsgathering separate from your socialising. Snapchat – The app that pioneered a style of social networking that makes more sense in today's world.
There were 13 467 900 Instagram users in Australia in January 2022, which accounted for 50.5% of its entire population. The majority of them were women - 56.4%. People aged 25 to 34 were the largest user group (4 100 000).
1. Facebook
As of April 2023 there are over 2.9 billion active monthly users, making it not only the most widely used social platform in the US, but the world! The US makes up 243.58 million of those users.
Here are a few fast facts about the top platforms US consumers use in 2023, keeping in mind that this list might be different in other countries. Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps.
What is the fastest-growing social media platform in 2023? The latest data shows that the fastest-growing social network is BeReal. The network is increased its number of users by a skyrocketing 313% from May 2022 to January 2023. In other words, the number of BeReal users more than quadrupled over this period.
Close to 40% of the Adult population are using TikTok, or nearly 30% of all Australians, with 8.5 million Australians active on the platform every single month.
Social media is used by Australians for a variety of activities. The most popular use is as a means of communication, with over half of users regularly sending private messages and 50 percent commenting on posts.
Distribution of Facebook users in Australia 2022, by age and gender. Females and males aged 25 to 34 made up the largest share of active Facebook users in Australia as of August 2022.
Social media, now at 1 hour 57 minutes per day, accounts for roughly one-third of the time spent online, making it the second most popular media activity for Australians after watching television.
The social media company's Australian office has today revealed that 8.5 million Australian users are active on the platform every single month. Among them are 350,000 businesses that use TikTok as a marketing tool to reach new an existing audiences.
WhatsApp, Viber, Telegram, Line, Google Hangouts, Voxer, Twitter Direct, Skype – there is a long list to choose from! Data by Statistica has shown there are now 11.1M Australians using messaging apps, up from 9.4M in 2016 – an 18% increase.
We asked Australian consumers about "Most used messenger by brand" and found that "Facebook Messenger" takes the top spot, while "Slack" is at the other end of the ranking. These results are based on a representative online survey conducted in 2023 among 1,108 consumers in Australia.
We asked Australian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.