4. Opt for Matte Eyeshadow. While a pop of shimmer in the inner corners is always a good idea, Salgado says, those with mature eyes might find matte eyeshadow more longwearing and less likely to fade on mature skin. Stock up on matte eyeshadow palettes that are pigmented without emphasizing fine lines.
Neutral and pink colored eye shadows also make you look younger. Neutrals will also complement your everyday look without making you feel that you have over done your makeup, whether you are in the office or college.
The short answer is: stay natural. It means using neutral colours like light brown, light pink, beige, or gray. Any shade of these colours will likely look good on you. Generally, nude colours are an excellent choice for mature eyes because of the natural look they provide.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
Like we mentioned, the best eyeshadow for mature eyes tends to be cream formulas, since they won't settle into fine lines. That said, it's a good idea to set cream products with powder formulas to avoid any transfer. You can do this for both your eyeshadow and eyeliner, by using a matte eyeshadow.
With age, the skin around our eyelids are more prone to lines and wrinkles, and you may see loss of density in your lashes. To bring back life to your eye area, Katsuk says matte eyeshadows are the way to go. “The general rule of thumb for smoother texture is to use more matte shades on the eyelids.
Almost all makeup artists will agree that matte and low-shimmer eyeshadows are better suited for mature women's skin. Shimmery and frosty eyeshadows tend to accentuate wrinkles.
White to bright. “Use a white (or nude) kohl pencil eyeliner on your waterline for an instant eye lift. White eyeliner is a secret weapon to give the effect of wider, more awake and brighter eyes. Choose a water and smudge proof brand that will stay put all day.”
Eye shadows with too much glitter might feel young, but they can have the opposite effect. These shimmery sneaks are aging us. Instead of brightening up your complexion, they exacerbate the appearance of dry skin or fine lines.
Try grape, bronze, or purple liner. For you brown-eyed beauties, go for charcoal, green, navy, or black for darker skin tones. Hopefully, you're not like me having meltdowns over crepey eyelids.
In fact, try and stick to creams, gels and liquids for all makeup products, including blush and eyeshadow. Repeat after me: One of the best makeup tips for older women is that anything which adds hydration, dewiness and luminescence to your skin is good.
Also, try to avoid applying makeup on the lower lash line as it makes the eyes look smaller, highlights fine lines and drags down the whole face. The eyeliner can get smudged from the bottom lash line, clearly showing signs of fatigue, and making you look older.
Dark circles under your eyes may make you look tired or older than you are. Dark under-eye circles have many possible causes. But they're usually not a symptom of a medical problem.
Depending on your skin tone, you can pick your best eyeshadow palette that emphasizes your undertone. If you have a warm skin tone, use golds, oranges, and reds to emphasize the warmth in your skin. Those with cool skin tones should go with blues, greens, and purples to match the undertones of their skin.
Look for non-matte products that do double, triple, even quadruple duty—say, by adding a dewy glow, intense moisture, sunscreen to ward off spots and wrinkles, retinol and even a filter-like finish. “Dewy foundations give you a more hydrated, youthful look than matte foundations,” says Duque.
While coverage level is a matter of personal preference, those with mature skin will want to blur texture and blend discoloration with a formula that doesn't settle into fine lines or dry patches—meaning it's best to avoid matte makeup, as it's more prone to creasing.
Light shimmery shadows will emphasise, whilst matte tones will add shadow and definition. Bearing this in mind, if you place shimmer on the centre points of your eye it will attract attention to the iris. If you want to give definition to an area, e.g. the socket or lash line, opt for a dark matte eyeshadow.