#21 The Average Instagram Story View Rate is 7.2% of Your Following. The average Instagram Story view rate is 7.2% of your following. However, the average reach for posts is around three times more than Stories.
On average, Instagram Stories record a 4.42% organic video view rate. But when broken down by account's follower size, we have the following values: profiles with less than 5K followers: an average video view rate per Story of 7.45%; accounts between 5-10K followers: a Story average video view rate of 5.07%;
To look at who's seen your story, open your story and swipe up on the screen. You'll see the number and the Instagram usernames of the people who have viewed each photo or video in your story.
How many people view Instagram stories a day? Over 500 million people post and watch stories daily.
Overall, our research found that posts did a significantly better job reaching audiences than Stories. This disparity could be for a variety of reasons. Followers may prefer scrolling to tapping through Stories, feeling they get more value out of posts, or perhaps, some Instagram users avoid Stories altogether.
That depends on your goals. If you want to create that sense of urgency and excitement with your content, then Stories may be the way to go. However, if you want a more permanent solution for driving traffic to your site or establishing a presence on social media, then traditional posts may make the most sense.
Timely – Stories only last 24 hours, so they can be more “in the moment” Casual – Selfie videos or behind-the-scenes content are more common. Designed for engagement – Your Stories will be watched by your current followers.
Finally, having low Instagram Story views could simply be the result of posting content that isn't engaging. Maybe you're posting the same thing over and over again with no variation or change in style. Or perhaps you're posting content that isn't relevant or interesting to your target audience.
The order of Story viewers is based on how your followers interact with your profile on the platform instead of how you engage with these profiles. This means those people who visit your profile the most appear at the top of the list.
So, as a general rule of thumb for Stories, posting more than once a day can be more beneficial to your brand. The head of Instagram, Adam Mosseri, suggests posting two stories per day, while other research suggests that brands should post up to 7 stories per day.
Each day, 500 million people use Instagram Stories.
As of March 2023, over half a billion people use Instagram stories daily. As the medium continues to gain popularity, people should expect a more remarkable rise in the future. Additionally, 1 in every 5 stories gets a direct message from its audience.
For larger brands with more than 500k followers, a good Instagram reach rate is perceived to be 2% for stories and 12% for a post. For mid-level and small size following, a good reach rate is 32% for posts and 8% for stories!
“The Instagram algorithm recognizes who you are regularly interacting with and will then place them at the top of your Instagram Stories viewers list, because it knows those are the accounts you care about (or stalk), the most,” said Julian Gutman, product lead for Instagram home.
Story engagement benchmark: The average Instagram Story reaches 5% of your audience, so anything higher than that is a home run.
No. You can screenshot or screen record someone else's post and they will not be notified. Stories, posts and reels are all safe from screenshot notifications.
The people you interact with the most or whose Stories you always like to see appear first in line at the top of your screen.
Do You Get Notified When Someone Screenshots Your Instagram Story? The short answer is–No. Instagram doesn't notify users when someone screenshots their Story.
Our research says to post one to seven Stories per day, but Instagram says two Stories per day is ideal to foster growth on the app. So you might need to experiment to find out what works for your brand.
"It comes down to validation and wanting to portray a particular image of ourselves to the outside world, says Dr Elena Touroni, a consultant psychologist and co-founder of The Chelsea Psychology Clinic. "We re-watch our stories to check back on what we've put out there and to see who's seen it - i.e, who's interested.
Posting too often is a surefire way to get yourself unfollowed. But Instagram Stories is, if you'll pardon the expression, a whole other story: your Stories are all located in one specific section of the feed that is easy to skip over if your followers aren't interested in seeing everything you have there.