Black women, in particular, spend an estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterparts. Yet, they've been grossly underserved by the cosmetics industry throughout history.
Results. We found distinct trends of personal care product use by race/ethnicity: Latina women typically used makeup most frequently; Black women used certain hair products or styles most frequently; and Vietnamese women were most likely to use facial cleansing products compared to other races/ethnicities.
Overall, Hispanic women are the most likely to use makeup. The number is more than 86 percent across all age groups. "I think it relates to a cultural point of view about femininity and dressing up,” Grant said.
Loreal leads the beauty industry market with the largest market capitalization of $211.62 billion as of 2022. Speaking of spending by country, the US spends the most in the beauty industry – 89.7 billion USD annually. Millennial women are the user group that buys the most – 38% of beauty products.
The United States spends the most on cosmetics.
North Asia is the largest market for beauty and personal care products. In 2021, North Asia made up over one-third of the market. China has risen to become the industry leader in this region. North America makes ups around 26% of the market.
Certainly, one thing you'll notice after spending some time in the Netherlands is that people (well, Dutch women to be precise) wear way less makeup than what you're used to. That doesn't mean they don't take care of themselves — simply that there isn't the same culture surrounding makeup as in many other countries.
Examples of Target Markets
Hence, from a generic point of view, a typical cosmetics business dealing in make-up items and other skincare products will primarily have women, aged 18 and above as its target market. Over time, men have shown keener interest in sports and sports betting than women.
Traditionally, the beauty industry was primarily marketed towards women, but in recent years, there has been a shift towards inclusivity and diversity, with many brands now targeting men, non-binary individuals, and individuals of all ages and ethnicities.
Share of shoppers buying beauty products online 2022, by gender. A survey conducted in the third quarter of 2022 revealed that globally, women were purchasing beauty products online more than men.
Makeup dates all the way back to 6000 BCE, starting with the Egyptians. They created it as they believed makeup was next to godliness and that it appealed to the Gods; both men and women of all social classes wore makeup.
If you want to look young and have a great complexion, adapt a lifestyle similar to Japanese women who are known for having smooth, clear and youthful skin. Many Japanese women maintain a diet rich in vitamins and minerals that contain antioxidants.
African American women spend the most on hair care each month, with 21 percent spending more than 25 percent of their monthly budget on hair care compared to only five percent of Caucasian women. African American women have to travel the furthest to get to a hair salon that really caters to their hair type.
The world's largest ethnic group is Han Chinese, constituting over 19% of the global population in 2011. In terms of the largest number of native speakers, Mandarin is the world's most spoken language.
Based on tradition, Koreans only used natural and harsh-free ingredients to create the clear, glowy, and natural-looking skin through multiple generations that made K-Beauty products better and so popular today. Natural Korean makeup can still be made today for people to try at home by making your very own face mask.
rarebeauty.com's audience is 25.74% male and 74.26% female.
Currently, the target market for Lush are young professional women ages 20-35 years with a passion for eco-friendly products. Lush wants to expand its market to include the young professional male, of the same age.
The maximum share of lipstick was constituted by the age group between 20-40, among women. It is due to change in their lifestyle and rising appearance consciousness. A lipstick is considered as a need among working women which gives them confidence to their personality.
About 57% of global makeup consumers are aged between 18-34 years. This statistic is significant in the context of a blog post about Makeup Statistics because it reveals the age demographic that is most likely to purchase makeup products.
TABS Analytics' second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).
Report Overview. The global cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2023 to 2030.
Authentic hair and beauty in Australia
Aussies are also raised to be sun smart, but instead of seeking a pale complexion, their beauty ideal is a safe, glowing tan achieved by an outdoorsy lifestyle coupled with the very best of sun protection. Needless to say, Australian women are also experts on after-sun care.
The most traditional French makeup look is also the simplest. Most French women don't wear eyeshadow, foundation, or bold lipstick on a daily basis. A classic French makeup look includes, a coat of mascara, a bit of concealer, and lip balm or a nude lip color. The most important thing is to accentuate the eyes.
According to a survey by CivicScience, in 2019, only 39% of women said they wear makeup daily, which is less than 52% from the same survey conducted in 2015. (Source) The percentage of people wearing makeup is trending downward.