Consumer staples, including toothpaste, soap, and shampoo, enjoy a steady demand for their products during recessions and other emergencies, such as pandemics. Discount stores often do incredibly well during recessions because their staple products are cheaper.
In general, prices tend to fall during a recession. This is because people are buying less, and businesses are selling less. However, some items may become more expensive during a recession. For example, food and gas prices may increase if there's an increase in demand or a decrease in supply.
Higher interest rates that often coincide with the early stages of a recession provide an advantage to savers, while lower interest rates moving out of a recession can benefit homebuyers. Investors may be able to find bargains on assets that have decreased in price during a recession.
A recession is “a significant decline in economic activity spread across the economy, lasting more than a few months.” Industries affected most include retail, restaurants, travel/tourism, leisure/hospitality, service purveyors, real estate, & manufacturing/warehouse.
Gains. Before and early in a recession, stock prices often fall, making it a good time to buy. If you're one who continues to dollar-cost average into your 401(k) plan, IRA, or other investment accounts, buying as stock prices fall pays off in the long run.
What are some examples of businesses that thrive in recession? Due to the elasticity of demand, recession-proof industries are usually in essential services, like health care, senior services, grocery stores, and maintenance, such as plumbing and electrical.
Late-Cycle Phase
The best sectors in this phase include energy, utilities, healthcare, and consumer staples.
Historically, gold prices have remained stable — or even experienced an upswing — during recessionary periods. According to data from Schroders, a global investment manager, both gold and gold equities have performed well through five of the past seven recessions going back to the early 1970s.
An economic crash will bring lower household income and higher rates of unemployment, but in the form of a “richcession,” it could hit a broader range of income earners and actually benefit poorer workers, who may find themselves with surprisingly greater job security and improved finances.
In general, a recession lasts anywhere from six to 18 months. For example, the Great Recession that started in December 2007 lasted 18 months. But the recession prompted by the pandemic in 2020 only lasted two months.
Cafes & Coffee Shops
In fact, cafes and coffee shops more or less maintained business as usual even during the 2008 recession. In a 2009 article, the journalist explains, “The affordability of the cafe has long been its strongest suit, regardless of the economy.
When economic activity slows down, bank stocks are typically among those hit hardest. That's because banks' earnings are, to varying extents, tied to borrowers' ability to repay their loans, as well as to consumers' and businesses' appetite for more credit.
When things are looking bleak, consider holding on to your investments. Selling during market lows can be one of the worst things you can do for your portfolio — it locks in losses. When the market evens out down the road, rebalancing may be in order.
Michael Burry from “The Big Short” took a big bet when he shorted the American housing market. After the housing bubble crashed in 2008, he made $100 million for himself, with investors in his fund making a further $700 million.
During the recession phase of the business cycle, income and employment decline; stock prices fall as companies struggle to sustain profitability. A sign that the economy has entered the trough phase of the business cycle is when stock prices increase after a significant decline.
US markets drop 32% on average during recessions and almost always bottom before recession end. Typically, the stock market bottoms four to five months before a recession ends, but RBC's research details that it has bottomed as early as nine months before the end of a recession.