Nike is consistently named as “Gen Z's favourite brand”, according to the latest survey of over 14,000 US teens from research firm Piper Sandler. Sixty per cent of teens say Nike as their favourite footwear brand, versus 6 per cent for Adidas.
Nike remains the most favored sneaker brand of Gen Z by a wide margin. Nike also remains the preferred apparel brand, according to the semiannual Piper Sandler survey.
Gen Z is a lot more conscious of where their clothes are coming from. When they're choosing between brands, they want to know not only if the clothes are in style, but also if the brand stands for something bigger than itself. Clothing brands that offer unisex or gender-fluid clothing are all the rage.
The popularity of Crocs among Gen Z suggests a third option: a combination of the comfortable with the crazy. Worn today, these shoes signal the wearer's capacity for casualness, irony, rebellion, and a desire to forge their own fashion rules in an Internet Ugly world.
Gen Z favors brands like Nike, Brand Jordan and Adidas over technically focused running brands.
Gen Z's second favorite shoe brand is Vans.
Students fear a lack of finances and fulfilment
The greatest fears for Generation Z centre on not achieving their hopes and dreams for the future.
As digital natives, Gen Zers love TikTok. Among other social media platforms, like Instagram, Facebook, and Twitter, TikTok stands out. Not only is the app Gen Z-dominated, with 43% of global users aged 18-24, but young consumers also prefer TikTok to such an extent that it's begun to rival Google as a search engine.
Aged between eight and 23 years old, generation Z or the post-millennial generation will take the lead in a few decades.
A: The textured bob, the shaved side, the bold pixie cut, the braided updo, and the sleek center part are some of the most popular hairstyles among Gen Z.
This point is significant to Gen Z, who see gender in more fluid terms than their parents. Rather than being a political statement, many Gen Zers simply see bras as unnecessary, the imperative to wear one less linked to their gender than the size of their breasts.
Gen Z yellow is similar to one of Pantone's Colors of the Year for 2021, “illuminating,” a dose of canary meant to herald brighter, post-pandemic days.
Gen Z consumers are starting to buy luxury goods — everything from designer handbags and shoes, to watches, jewelry, apparel and beauty products — at age 15, three to five years earlier than millennials did, the report said.
According to a recent survey of Gen Z's shopping habits, the top products consumers in this age group (defined as those aged 18 to 24) purchase online are those in the clothing and shoes category. As many as 65% of Gen Z shoppers—or close to two in three—say they get these items over the internet.
Gen Z and millennials are also more likely to seek luxury items than previous generations. “Higher spending is kind of ingrained in the way that they think. They view higher cost items and luxury items as investment pieces,” says Phillips.
In recent years, there has been a surge in nostalgia-driven fashion trends, particularly among Gen Z consumers. Brands like Juicy Couture, UGGS, Polaroid, and even old “dumb phones” are experiencing a revival in demand as younger generations seek to embrace styles and products from the past.
'Devastating – economically, socially and much more'
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Why the 90s? Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun. Considering the stressful reality we've been experiencing over the last few years, it's no wonder Gen Z are feeling nostalgic for a simpler time.
According to All About Cats, agoraphobia is Australia and the world's most common phobia, with 61.67 per cent of people identifying it as. Agoraphobia is a social phobia commonly understood as the fear of public spaces and crowds.
Regarding the stats, it's clear that Gen Z is struggling. A 2022 survey of Gen Z young adults (ages 19 through 24) found that 42% are diagnosed with a mental health condition. Of these people, 26% were diagnosed during the COVID-19 pandemic, which worsened mental health for many people of all ages.
Gen Z has been called the 'most depressed generation' with the least positive outlook and diminished emotional and social well-being. They have more unmet social needs than any other generation. The statistics for their behavioural-health issues – mental and substance disorders – are alarming.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
Fast fashion brand SHEIN is number two overall and tops for Gen Z. H&M and ZARA are also in the top 10 for Gen Z. Outdoor: Stalwart brands The North Face, Columbia and Patagonia are the top three across generations and genders, in various permutations.
And this is especially true for Gen Z – do these digital natives prefer to shop online or in-store? Well, it's a mixed bag, and nearly split 50/50. Our data shows that 52% of Gen Z in the US prefer to shop online, while 48% prefer to shop in-store.